Agency

Omnichannel marketing first took hold among retailers anxious to tap into consumers’ time-, place-, platform- and device-shifting habits, and digital continues to blur where, when and how people interact with marketers, according to a new eMarketer report, “Key Digital Trends for Q3 2013: How Omnichannel Is Blurring Boundaries Everywhere.”

Among consumer packaged goods (CPG) categories, personal care brands have been among the slowest to capitalize on the advantages offered by digital media.

By 2030, 60 percent of the world’s population will live in cities. That could mean great things for economic growth—if the cities handle their expansion wisely. Here’s how.

In the last three years, the growth of smartphones and tablets has doubled the amount of time Americans spend online, says this week’s infographic, and they’re spending most of that time jumping between mobile and PC platforms.

Few would argue against the importance of appealing to a U.S. Hispanic population numbering 52 million (U.S. Census Bureau, 2013) and with a purchasing power of $1.2 trillion (Selig Center for Economic Growth, 2012). But can this critical segment of the population truly be targeted effectively? The answer is a resounding yes, and the entertainment industry showcases many reasons why.

A Blip for Mainstream Giants, A Boon for Smart Nimble Hispanic Agencies

By: Liz Castells-Heard

In an incisive and thoughtful Ad Age article of 8/27, Judy Shapiro sounds the death knell for the agency business we’ve known for the last 50 years. The slowing economy and explosion of game-changing technology challenges the huge organizations that often ‘stifle innovation, imagination and initiative.  Such as the great American Dream goes, so goes Madison Avenue’.  

As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they are stepping up their own involvement in shaping and driving digital strategies.

Focus on television advertising has hit a three-year low as the gap between TV and digital narrowed to its closest point ever, according to the most recent quarterly survey compiled by STRATA.

The Jimmy Dean brand will release a new Spanish-language TV commercial this month to promote its popular line of breakfast sandwiches to Hispanic consumers.

alPunto Advertising’s Enrique Turégano was recognized by the American Heart Association this past week at the completion of his two year term as Chairman of the Western States Affiliates’ Health Equity Task Force.

VOXXI is partnering with the Studios division of Interactive One, one of the fastest growing digital companies reaching millions of Black and Latino Americans, to develop programming, product and other digital services to further capture the U.S. Hispanic and adjacent multicultural markets.

Millennials, those born after 1980, expect to change jobs at least every three years. That means that every few years — unless you’ve been fired — you will need to resign. This is especially true in media and advertising, where change is constant and new opportunities come along frequently.

Total advertising expenditures in the second quarter of 2013 increased 3.5 percent from a year ago and finished the period at $35.8 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Total spending for the first six months of the year grew 2.0 percent to $68.9 billion.

In RSW/US’ most recent Agency New Business Thought Leader Survey Report, 51% of agencies surveyed, rated their new business effort either “Effective” or “Highly Effective”. Numbers jumped to over 90% when “Somewhat Effective” was added to the answer pool.

For thirteen years running and laughing, Congressional Hispanic Caucus Institute (CHCI) and NUVOtv have teamed up to provide comic relief during CHCI’s annual Hispanic Heritage Month events.  From Carlos Mencia and Cheech Marin, to Greg Giraldo and Paul Rodriguez, the top Latino comics in America have turned out to show support for CHCI’s leadership development programs while providing an oasis of humor for thousands of CHCI stakeholders over the yea

HolaDoctor announced the appointment of Ivan Salazar to the position of Senior Vice President of Technology.

  The amount of time TV viewers in the US spend watching digital video is rising fast, especially as their choices for where and what to watch continue to expand. An Ipsos MediaCT survey of TV viewers—defined as those who watch TV during primetime at least twice per week—found that in May 2013, more than half of 18- to 34-year-old respondents watched digital video or streamed digital content at least once a week. A solid 40% did so at least once a day.

Everyone is talking about native advertising these days, yet a real definition has not been determined. As such, it’s up to each content publisher to define how they plan to execute a native approach that works best for their audience.  

I remember the first time I saw the line of Secret’s “Mean Stinks” deodorants while running through Target, and I actually stopped in my tracks. What is that? Is it a mistake? Wow, the brand is taking a bold stand against high school/college bullying and that is the manifestation of the campaign on pack. When I returned to my laptop that evening, I became obsessed with Mean Stinks – the booming online community, the blue pinky challenge, celeb endorsements. Brilliant.

In June 2013, Pinterest ranked as the fifth fastest-growing social network in Mexico, expanding 127% when compared with the same month in 2012, according to comScore. The improvement came from a very small base, however, and it pushed the number of subscribers in Mexico up to 500,000 only, comScore found.