Agency

  Mobile has surpassed desktop as the device used to open the greatest percentage of email marketing messages in the US, according to Movable Ink’s study of emails delivered via its marketing platform.

Everyone knows that ad technology is a remarkably fragmented and complex industry.  As the Lumascape shows, the ecosystem is filled with small companies focused on dominating niche categories and new business models.  I consider myself an ad tech insider/geek, but I’m still impressed if I can understand what more than 50% of the companies covered in ad tech pubs and blogs do.

The numbers aren’t pretty. The share of unemployed 16 to 24 year olds not in school is at 17.1%, according to July’s job report. That’s up from 11% six years ago. More senior citizens choose to work later into their retirement, which contributes to teens having a harder time getting entry-level jobs, now that overqualified, older people continue to stay in the workforce.

As we all know, smartphone and tablet usage among moms is spreading faster than the common cold at preschool.

After years of talking about Millennials, sweeping generalizations and stereotypes about the generation are still ruling much of the conversation. But the reality, which we see here every day in our research, is that not all Millennials are alike.

As growth in Brazil, Russia, India and China—known as the BRIC countries—slows, multinational consumer packaged goods (CPG) brands are examining other developing markets where young populations with a growing middle class are hungry for new products and experiences, according to a new eMarketer report, “CPG in Developing Markets: Consumers’ Digital Habits in Emerging Economies.”

Interactive video advertising has been a clear winner for entertainment companies and automakers. But now, unlikely suitors including consumer packaged goods (CPG) and pharmaceuticals are seeing success with the immersive ad concept. Tal Chalozin, co-founder and CTO of Innovid, a New York-based technology company that creates and measures video ad campaigns, spoke with eMarketer’s Danielle Drolet about where interactive video advertising is headed and what marketers need to know as it evolves.

As part of its dedicated Latino market DR coverage, the new Hispanic IMS reporting will monitor 32 Spanish-speaking networks and their telecast of the top 50 and top 100 direct response campaigns. 

Oscar, a new health insurance provider, has named New York-based The Vidal Partnership (TVP) as its agency of record for all their Hispanic marketing needs.

    It’s been long understood that better ads yield better results, but two new studies by Nielsen prove that better programs have a significant impact on ad performance—and sales.

  In a multidevice world, sequential ads delivered to the right screen at the right time can help lead consumers down the purchase funnel, says Yahoo’s Steve Schuler.

  In the next Hispanic411 Webinar, entitled “Auto Dealers Share Keys to Driving Growth with Hispanics,” Univision will unveil insights and testimonials to arm automotive marketers and service providers at any scale with the tips and tools to successfully court and convert Hispanic-American car buyers. The webinar will feature industry research and exclusive dealer and consumer testimonials to uncover some of the most important learnings around driving growth with this important consumer segment.

  Paul Presburger, the CEO of Pantelion Films, a joint venture of Lionsgate and Grupo Televisa, and Managing Director of Televisa USA, the U.S. television studio arm of Mexican media giant Grupo Televisa, will be the afternoon keynote interview guest at the 11th Annual Hispanic Television Summit, presented by leading television industry publications Broadcasting & Cable and Multichannel News at the New York Marriott Marquis Hotel on Wednesday, October 2, 2013.

Based on data received from 57 markets around the world, Carat’s data shows continued positive momentum for global advertising expenditure in 2013 and 2014. Carat predicts global advertising expenditure will grow by +3% in 2013, a slight decline from the +3.7% predicted in March 2013, and global advertising spend forecast for 2014 will grow by +4.5%, also down fractionally from the previous forecast of +5.0% in March 2013.

Telemundo Media, Tapestry and Information Resources, Inc. (IRI) announced the launch of a proprietary new study to maximize the return on investment of Hispanic advertising campaigns to be launched this fall. The study will be the first in the industry to utilize IRI’s exclusive store-level data and offer clients the ability to utilize its Hispanic Marketing Mix Models to evaluate the effectiveness of Hispanic advertising campaigns.all.

JElena Group, an integrated marketing agency, developed the infographic below to highlight their unique interests, social media use, language of preference and cultural roots.

The possibilities of turning Miami into Latin America’s technology capital awaken the enthusiasm within investors and entrepreneurs in the region. Even further than the encouraging aspects, the challenge lies in generating a stimulating environment that contributes to innovative ideas.

How big can your phone actually become and still be considered a phone?

After getting a head start during 2012, Mexico continued to lead Latin America in tablet uptake and usage during the first half of this year. According to the April 2013 McAfee “Digital Assets Survey,” 37% of internet uses in Mexico owned a tablet. By comparison, 33% of internet users in Brazil said they owned the coveted device.

Gone are the days of stereotyping a Hispanic as a Spanish-speaking morenito immigrant. In short, the new Latino can be described as American-born, driven and ambicultural, embracing both the Latino and American sides of their identity.