Agency

  To address perpetually mounting competitive pressures, organizations need workers who bring passion to their jobs to navigate challenges and accelerate performance improvement. Yet only 11 percent of U.S. workers surveyed by Deloitte possess the necessary attributes that lead to accelerated learning and performance improvement. These and other insights are highlighted in a new report from Deloitte’s Center for the Edge entitled “Unlocking Passion of the Explorer.”

  The Latin Recording Academy and Eventus announced that Rubén Blades, Fonseca, Arthur Hanlon, Víctor Manuelle, Draco Rosa, and Voz de Mando will perform at various Latin GRAMMY Acoustic Sessions across the country.

Mercury Media announced that Marcelino Miyares has been named ERA Volunteer of the Year by the Electronic Retailing Association. Miyares is Vice President and Director of Mercury en Espanol.

Sherwin-Williams will honor Latinos during Hispanic Heritage Month, September 15 — October 15, by featuring colors inspired by Hispanic culture and the flags of Latin America with its Color Latino celebration.

CNET unveiled CNET en Espanol, a new site at CNET.com/es delivering consumer tech news and advice for Spanish speakers in the United States.

  In honor of Hispanic Heritage Month and Mexico’s Independence Day celebrated earlier this week, AT&T partnered with Univision Network to celebrate the 50th Anniversary of Univision’s flagship TV station KMEX by honoring Mexico’s rich culture and history through its latest TV spot, “Journey”.

  By 2015, Hispanics will account for 15 percent of the total U.S. LDA population. By 2045, one-quarter of the U.S. LDA population will be Hispanic, according to the Special Trends in Adult Beverage (TAB) Report: Hispanic Consumer Insights just released by Technomic.

  Univision Communications Inc. announced that it has completed a marketing partnership with Scion for a campaign to begin this fall showcasing Scion’s “Pure Process” to Hispanic Millennials. This deal marks the first time Scion is purchasing Spanish-language media upfront, with the brand’s complete Spanish-language budget spanning Univision’s entertainment and sports properties.

The vast majority of consumers who use tablets also own a host of other web-enabled devices. From laptops to game consoles to smart TVs, tablet owners overindex in tech device usage—particularly smartphones—compared to the average consumer, according to a new eMarketer report, “Tablet Users’ Multidevice Habits: Connected Morning, Noon and Night (But On Different Devices).”

In 10 years, TV will be bought through audiences, not ratings.  It’s an inevitable fact, but one that is only delayed because the infrastructure of TV runs at a snail’s pace.

Some shopper segments appear to be increasing their acceptance of private label with more than a third of shoppers still saying that they are buying more private-label brands than last year. Of that group, one in three shoppers say they will probably buy even more in the future.

Increasing and more sophisticated customer demands are forcing companies to adopt new business models and deploy advanced technologies to help improve productivity and better leverage financial resources, a new survey from audit, tax and advisory firm KPMG LLP indicates.

  By Gonzalo Lopez Marti / Atkins López Martí

As an adman & marketer who has played cat & mouse & mouse & cat with Millennials (aka Generation Y, EcoBoomers, Trophy Kids) for quite some time, my humble opinion is as follows:

Millennials are accomplished manipulators.

  The PNC Financial Independence Survey sought insights into the financial mindset of 20-29 year-olds who are establishing their careers in a highly competitive job market in the shadows of the global recession. The study compares responses within the millennial age group, between Hispanic and non-Hispanics and between those with and without higher education.

Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report.

  What’s cool to Millennials today? And how do Hispanics and non-Hispanics differ? Furthermore, how do those who still reside with their parents differ from those who live on their own as young families? Tr3s looked at all of this as part of its 2012 research study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty. 

  By Felipe Korzenny, Ph.D.

I read in the Wall Street Journal (September 14 – 15, 2013) that hugs are an issue now in the United States as many more people hug than ever before.  My first reaction was that as tortillas overtake white bread and salsa overtakes ketchup, hugs overtake social distance.  Is this the Latino influence? Now the WSJ article talks about how to defend yourself from huggers. That is a serious departure from the nature of hugging in Latin America and other “hugging” regions of the world where the hugging is seen as a welcome sharing of human warmth and reassures people of their relationship.

Every company has mountains of customer data. Some 91% of senior marketers believe the best brands mine that data to find golden insights that drive better marketing decisions, says this week’s infographic.

  This past Sunday, September 8th, 2013, Liberman Broadcasting Inc. and Del Rey Marketing hosted the largest Fiestas Patrias celebration in the United States.

  GlobalHue has been named multicultural agency of record for U.S. Bank.