Agency

  Millennials coming of age today are entering adulthood under a unique set of circumstances. They have access to technology that Boomers and Xers did not have at that stage of life. They’re concerned about climate change, as natural disasters strike with severity and frequency. Growing up in a post-9/11 world has inspired a greater sense of caution. Most importantly, the difficult economic conditions since 2008 have changed their timelines for typical adult experiences like establishing a career, moving out of their parents’ house, getting married, and starting families. How is this combination of factors affecting their life choices and experiences?

  Brown-Forman Corporation announced the appointment of Alejandro Solorio as multicultural marketing manager.  In this role, Solorio is responsible for the creation and activation of multicultural programs that will grow Brown-Forman’s share among high-growth multicultural consumer segments.

  The National Football League (NFL) has not been shy in its pursuit of Latino viewers. The most popular sports league in America wants to win over the fasting-growing demographic in America.

It’s no secret that online video is booming. The average American watches 22 hours of video each month. A recent comScore study reports that 187 million Americans watched nearly 50 billion online videos in July 2013.

    While the desktop PC may still have the greatest reach among US web users, time spent accessing the internet via mobile has surpassed time spent on the PC, according to research from mobile ad network Jumptap and comScore. This is in keeping with eMarketer’s findings, which estimate that this year, for the first time, time spent on nonvoice mobile activities will surpass time spent online on desktops and laptops.

  This wide-ranging report examines the generation that will define the future of the dominant emerging markets. It spotlights findings from a July 2013 survey of 18- to 35-year-olds conducted in Brazil, Russia, India and China using SONAR, JWT’s proprietary online tool.

  Millennial males in the US have earned a reputation as laggards. But that’s not how today’s young men regard themselves, according to a new eMarketer report, “Taking the Measure of Millennial Men: As Sort-of-Grownups, as Digital Users, as Consumers.”

  To get a handle on how the shopping dynamics of consumers around the world are changing after the recession, Nielsen analyzed consumer transactions totaling $33 trillion in GDP across 14 countries* to see how people are shopping these days. The analysis looked at year-over-year growth rates for a three-year period and found that while spending intentions around the world are up, trips per household are either flat or declining, reflecting a new consumer mindset across both developed and developing markets.

  Cisneros announced the appointment of Jonathan Blum as President of Cisneros Media, a newly formed corporate division encompassing all of the organization’s affiliated media and entertainment companies, aligning their business strategies and fostering greater synergy. 

How do high-growth companies manage their people and teams today?

New York Yankees pitcher Mariano Rivera will be the focal point of a new advertising campaign for the New York Acura Dealers. The multi-platform campaign, titled “Legends,” is part of a partnership between the Mariano Rivera Foundation and the New York Acura Dealers, which contribute $50,000 per month to the foundation.

VPE Public Relations announced that JustFab Inc. has retained VPE Public Relations for a national public relations campaign targeting Hispanic women that will launch in October.

  EPMG adds Alejandro “Alex” Sánchez to its executive team in the role of executive vice president and director of Hispanic media and custom publishing.

  The sharp decline in the U.S. population of unauthorized immigrants that accompanied the 2007-2009 recession has bottomed out, and the number may be rising again. As of March 2012, 11.7 million unauthorized immigrants were living in the United States, according to a new preliminary Pew Research Center estimate based on U.S. government data.

  Media research company Nielsen Holdings N.V. has agreed to settle Federal Trade Commission charges that its proposed acquisition of Arbitron Inc. may substantially lessen competition.  Nielsen will divest and license assets and intellectual property needed to develop national syndicated cross-platform audience measurement services.

  The 2013 Insurance Barometer Study (IBS), now in its third year, reveals that Hispanics still have a low rate of life insurance ownership (59 percent) when compared to Whites (62 percent) and African Americans (66 percent.)

  Experian Marketing Services announced results from a recent survey that asked more than 200 marketers to share their cross-channel marketing plans for the holiday season.

Digital video is surging. According to Cisco Systems, US internet video traffic in 2012 averaged 4.6 exabytes per month, and by 2017, that figure will more than triple to 17.1 exabytes per month.

  In celebration of Hispanic Heritage Month, Univision presented “We Are One,” a brief video that celebrates the important role Hispanics play in the fabric of American life, contributing to the growth of businesses, the workforce and well being of America.

  Automakers and tier one electronics makers are designing connected car systems that are changing the way consumers entertain and inform themselves while they drive. Soon, the two knob radio we’re accustomed to will be replaced with a touch screen audio delivery platform, making cars essentially smartphones on wheels. How can the radio industry adjust to the new challenges? How are consumers adjusting to new in-car technologies currently in the marketplace?