Agency

Dallas-based Hispanic branding agency Richards/Lerma announced that Salma Gottfried has joined the agency as director of brand management.

Tr3s joined forces with Pepsi to amplify the Vive Hoy (Live For Now) program for the US Hispanic audience and offer viewers nationwide the chance to win the ultimate roadie experience and gain an exclusive backstage pass to a 3BALLMTY concert. This partnership underlines the continued efforts of both Tr3s and Pepsi to bring Latino music fans closer to their favorite artists through unique and memorable experiences.

A consortium of leading Internet radio companies has united for the first time to collaborate on a definitive study of Internet radio consumption in the United States. The Streaming Audio Task Force, comprising Pandora, Spotify and TuneIn, engaged Edison Research to survey over 3,000 online respondents ages 12+ to ascertain their media usage and habits, and the results indicated that for the first time in history, Internet radio is used by the majority of online Americans (53%). In addition, the total time spent with audio is clearly expanding as people are now enjoying more audio from more devices in more places.

Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report.   The good news for advertisers is that consumers around the globe are more trusting now than they were several years ago. In fact, the study reveals that trust in online advertising is increasing, as is trust in ads on TV, radio and movie screens.

Creative minds share the stage and spill their secrets with Yahoo at sfBIG Breakfast

YouTube is no longer a repository of videos tossed together in a free-for-all manner. The “channelification” of YouTube has been popular with advertisers and a boon for the video platform, too. Jamie Byrne, director of content strategy, spoke with eMarketer’s Paul Verna about how the channels underscore a number of innovations at the company.

Despite the sluggish economy, the spirits industry poured on growth in 2012, and it’s no coincidence that the number of distilleries across the U.S. is continuing to rise. Instrumental in driving growth were small-batch bourbons, whiskeys and single malt Scotches, plus innovations in flavor (think Fireball Cinnamon Whiskey and dessert-inspired Pinnacle Whipped Vodka).

Consumer technology marketing veteran, Monica Vila, who co-founded The Online Mom, a website that provides a healthy understanding for the positive role technology can play in a family’s life, will be headlining the annual Hispanic Achievement and Business Leadership Awards (HABLA) events in Atlanta, Charlotte, Orlando, and Houston. The events, which are presented by Verizon and hosted by Lanza Group, LLC, will recognize the achievements of Hispanic business and community leaders in these four markets.

  The US may be the world’s largest ad market, but advertisers still spend more to reach consumers in other markets, particularly those in Australia and Europe, according to eMarketer’s latest Global Media Intelligence Report, produced in collaboration with Starcom MediaVest Group.

  This year, Alma DDB had the honors of not only taking home the title of “Agency of the Year,” but also winning two of the six categories awarded for two of its clients: State Farm, for the Multiethnic Interactive Media category and Tobacco Free Florida, for the Multiethnic Talent in Advertising category.

  Los Tweens & Teens has partnered with Ford Motor Company to publish an important series regarding how parents can inspire a love for science, technology, engineering, and mathematics in their young girls.  

  Sensis won a contract from the South Coast Air Quality Management District (SCAQMD) to help raise awareness about the effect wood burning has on the region’s air quality.

  The ANA (Association of National Advertisers) and 4A’s announced new guidelines to help agencies and clients improve their productivity in the agency search process. 

  By Dr. Carlos E. Cortés / Univision Insights

Let’s start with an oft-repeated misperception, one I sometimes hear even from other Latinos: that Hispanics are just “another immigrant group.” History tells a different story. Certainly most of us have some immigrant heritage, a rich heritage at that. For me, this includes my three immigrant grandparents, including one from Guadalajara, Mexico. However, many Hispanics have a heritage that does not involve immigration because their ancestors did not come to the United States – the United States came to them.

  NGL Media announced the launch of the first ever Latino Digital Video Summit hosted by Disney ABC Television Group, taking place in Los Angeles on Tuesday, October 29th on The Walt Disney Studio Lot from 2pm – 7pm.

   “Thinking Under the Influence: The Next Five Years,” taking place at the Eden Roc Renaissance Hotel in Miami from April 28-30, will once again bring together the highest caliber of speakers, including notable newsmakers, CMOs and industry experts, to showcase the best of Hispanic and Latin American marketing and creativity.

The ANA (Association of National Advertisers) announced the winners of the 2013 Multicultural Excellence Awards, which recognizes ANA member companies and other marketers who produced industry leading multicultural advertising campaigns between June 2012 and June 2013.

Global ad spending will rise 2.8% to more than half a trillion dollars in 2013, driven by continued adoption of digital devices and internet connectivity, according to eMarketer’s latest Global Media Intelligence Report, produced in collaboration with Starcom MediaVest Group.

  Cisneros announced the appointment of Victor Kong as President of Cisneros Interactive, a division incorporating the organization’s initiatives and developments in the digital world, including its mobile and online advertising networks, Adsmovil and RedMas, respectively, serving the U.S. Hispanic and Latin American markets. 

Telemundo Media was honored for its hit digital series “Mia Mundo” and “Secreteando” at the IAB MIXX Awards. “Mia Mundo” was awarded silver and “Secreteando” was awarded bronze in the Multicultural category, recognizing a campaign or individual execution targeted toward a specific segment of the population based on cultural demographics such as language, heritage, or community.