Agency

TD Bank recently found via its inaugural TD Bank Checking Experience Index that 80 percent of Hispanic consumers consider their day-to-day banking experience to be excellent or very good, even though they are more likely to be paying a fee for their primary account relative to the overall population (65 percent versus 57 percent).

TxDOT’s awareness campaign, Toma> Maneja> Carcel, aims to reach the state’s growing Hispanic population, which annually accounts for 38 percent of all alcohol-related crashes.

Amid the current debate on immigration reform, much attention is on House members and how their vote for or against reform will play in their home districts.  But many congressional districts have a huge number of naturalized immigrants and young Asians and Latinos who are entering the electorate, and who deeply support immigration reform.

Sprint announced its board of directors has elected Sara Martinez Tucker to the board bringing the number of board members to eight.

When it comes to interactive video advertising, almost everyone is a newbie. That’s because, according to various rough estimates, only about 10% to 20% of all digital video ads have some kind of interactive component.

“Native advertising” enjoys the benefit of being a publishing craze without a definition. For some, the purest form (and I use that term advisedly) makes promotional content look and feel so much like the formal editorial around it that consumers experience it (or perhaps are tricked into thinking) it is just another article.

No, no and no. Stop. Niet. Nein. Stay away! Don’t even think about it. Leave it to me! I do this for a living, seriously. It’s how I pay for my frijoles! Yankee go home!   What do you mean you are already at home because this is your country?

Nielsen Holdings, N.V.  announced that it has agreed to extend the period for regulatory review of the Arbitron transaction into September.  The regulatory process continues to progress and Nielsen continues to be confident in the ultimate outcome.

Millions of kids are heading back to school. Along with brand new school supplies and new outfits, the first day of school usually brings a new classroom instructor. The idea of a new teacher can be intimidating for some kids. However, what kids sometimes forget is that they, themselves, are teachers. In fact, kids aged 6-12 years old find themselves teaching their parents about all kinds of things including media and technology. We find this to be especially true if their parents are Baby Boomers or older Gen Xers.

A new wave of made-for-web video content has redefined what it means to watch television, according to a new eMarketer report, “Made-for-Web Video Content: The New TV.” eMarketer defines made-for-web video as programming created for digital platforms, including websites, desktop-based streaming apps and mobile apps.

The nation’s Hispanic population, while still anchored in its traditional settlement areas, continues to disperse across the U.S., according to a Pew Research Center analysis of U.S. Census Bureau data.

Adriana Cisneros assumes the role of CEO (Chief Executive Officer) of Cisneros after seven years at the company, the previous three as the company’s Vice Chairman and Director of Strategy.

There has been much discussion of emotions in advertising. The advertising and market research industries have come a long way in gaining a better, more scientific, and more measurable understanding of emotion. Neuroscience has been instrumental to this effort. There is now a basic understanding that asking people to describe their emotions and how they feel about an ad or a brand may yield a scatter plot of results that provide no direction to the brand. Still, it’s critical to talk to your consumer, to hear their voice.

Senior marketers lack the data-driven insights that would allow them to send more personalized messages to their customers.

  The marketing community has been closely monitoring the evolution of the path to purchase and its impact on not only reaching, but influencing and engaging consumers.

  Three-faceted music: Crossbreeding, Syncretism and Hybridization in Latin America, offering a visual and acoustic perspective on the indigenous, Hispanic and African cultural roots of Latin American music.

As teens gain access to mobile devices, they have embraced app downloading. But many teen apps users have taken steps to uninstall or avoid apps over concern about their privacy.

Just as many fear social media and email are negatively impacting how we communicate with one another today, many new developments throughout history have been met with fear of the changes they would bring.

Epsilon released the annual 2013 New Mover Report, which looks at consumers’ spending habits and brand affinity when they move. Analyzing samples of new movers compared to the general population, this year’s study identifies a selection of consumer groups which are, or are not moving, that many marketers may be overlooking.

A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, according to a new study by Accenture.