Agency

Grocery Retailers embrace Multichannel Tech Tools.

Grocers, like other retailers, are increasingly aware of both the challenges and opportunities presented by technology.

Anxiety Index 2013 Global Report. [INSIGHT & REPORT]

Which country is the most anxious? Of the 27 surveyed, Pakistan stands out, with nearly 6 in 10 respondents reporting that they are very anxious. Globally, the cost of living generates the greatest anxiety, specifically driven by concern about the price of everyday essentials like food and gas.

The Hispanic Satisfaction Paradigm.

Hispanic Customer Experience Satisfaction is often Higher than Non-Hispanic YET Churn Rate is often Higher. What?

2013 New Mover Report: Marketers to Get to Know Your New Neighbors. [INSIGHT]

The report found while basic demographic information can provide a glimpse at new movers, a more intelligent and holistic view of individual consumers can be architected with advanced data overlays.

The Not-So-United States of Technology. [INSIGHT]

Just as many fear social media and email are negatively impacting how we communicate with one another today, many new developments throughout history have been met with fear of the changes they would bring.

Disconnect between CMOs and CIOs threatens Marketing Effectiveness. [REPORT]

CIOs appear to be more committed to greater collaboration than CMOs, according to the report, The CMO-CIO Disconnect.

Marketers to spend almost 1/3 of Digital Media Dollars on ‘3-Screen Digital Marketing’. [REPORT]

Leading digital buyers are spending 30% of their digital budgets on cross-device campaigns in 2013, according to a major research study released by ValueClick Media and Greystripe.

Automakers shift investment from traditional ads to digital strategies for launches. [INSIGHT]

Consumers are driving the changes in the car buying experience and automakers are adjusting their marketing strategies to influence the decision making process. According to PwC’s Autofacts Analyst Note for August, automakers are investing in new social media and digital campaigns to launch vehicles and engage the next generation of consumers.

Spanish is here to stay among Hispanic Adult Millennials.

But while they often use English when not at home, that doesn’t mean Hispanic young adults are giving up Spanish altogether. Many Hispanic Adult Millennials still live with their Spanish-speaking parents, and others who have moved out and formed their own families continue to speak it at home. As a result, they aren’t leaving Spanish behind. By Insight Tr3s

Food Trucks primarily replace a Quick Service Restaurant. [INSIGHT]

Since food trucks appeared on the restaurant scene their perceivable threat to brick-and-mortar restaurants has been widely debated, and a recent survey conducted by The NPD Group.

Launch a New Brand? Or Stretch an Existing One?

Brand stretch involves expanding the offering beyond the brand’s ‘core’. More specifically, it involves launching new products and/or services under an existing brand name, typically into adjacent categories, or into totally new offers and categories.

Strategies for Marketing to Moms of The ‘Boomerang’ Generation.

A record number of 21.6 million Millennials are currently described by the U.S. Census as living at home, and they have become the fodder of late-night comedians. They are described as living in their parents’ basements, spending all their time on Facebook and wasting their days as the “boomerang generation.” The reality of the situation of adult children returning home is often much more positive than is portrayed in the media. A topic that has not been well explored is the opportunity to market to the parents of these young adults, especially their moms, who may be relishing having their children back for a while, knowing it is a time that will likely pass too soon.

Fashion, Style, and Culture: The Case of US Latinos. [INSIGHT]

Retailers often talk about how Hispanics are different in their approach to dress, clothing, and fashion. There has been coverage in the press about how some shopping centers are morphing themselves into Latino shopping centers to better serve their local communities and stay in business. By Felipe Korzenny, Ph.D.

How the Color Red influences Behavior

Changing the color of the price from black to red on an advertisement makes men think they are getting a bargain, according to research from the University of Oxford Said Business School.

Next Generation Employers: Retain to Gain.

As employers grapple with an increasingly competitive talent pool, the most innovative companies are redefining their human resources practices to differentiate themselves and rise to the surface in today’s dynamic job market.

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