Agency

According to a survey by Alteryx and AbsolutData of industry leaders last spring, the impediments to leveraging customer analytics involve the persistence of corporate silos, a general lack of expertise within the company, and the burden of simply managing the sea of data.

Labor Day is just a few weeks away. After the unofficial end to summer, the floodgates will open to fall festivities, Halloween, and the winter holidays. Now is the time for brands to consider how they will reach moms during this valuable time of year.

No-nonsense TV Judge Cristina Perez, Actress and DIY Network Host Jackie Guerra, and Actress Estephania LeBaron come together on Thursday, March 18, for Catalina magazine’s 2nd annual “Essence of Latinas” event.

This is the fifth annual publication of the BrandZ Top 100 Most Valuable Global Brands. To download report CLICK on link below: http://www.hispanicad.com

This report bundles three trends JWTIntelligence has outlined in recent years that spotlight how retailers are evolving for an increasingly sophisticated digital and data-centric world: Retail As the Third Space, Predictive Personalization and Everything Is Retail. We’ve updated and revised these trends since their initial publication. The report also maps out 20-plus Things to Watch in Retail, from innovative business models to shifting consumer behaviors to the latest tech developments.

The Pew Hispanic Center has been renamed “Pew Research Center’s Hispanic Trends Project.” It will be under the direction of Mark Hugo Lopez, who in July was named director of Hispanic research for the Pew Research Center.

Many of the posts focusing on specific insights from Tr3s’s 2012 research study Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty have circled around an important theme: their desire to avoid risk. This week, we’re going to go into more depth on this topic because it is perhaps the most important piece of general information about Hispanic Adult Millennials to emerge from our research.

Online retailers are putting more dollars to retargeted ads to remind shoppers of the item they once seemed interested in buying.

The marketing community has been closely monitoring the evolution of the path to purchase and its impact on not only reaching, but influencing and engaging consumers. P2P has become a key reference point for media planning, resulting in major changes to the way consumers buy and the way marketers plan their campaigns. In this “new media mix,” consumers have emerged as a critical partner in media planning.

The results of the survey revealed an increased awareness of content marketing since last year, with marketers more frequently putting formal content marketing programs in place. 78 percent of respondents stating that they are somewhat familiar or very familiar with content marketing (up 13 percent), and nearly half (49 percent) reported having a formal content marketing strategy in place.

How are Hispanic Adult Millennials spending their time? Tr3s sought an answer to this question in its 2012 research study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty. Looking at how their time is distributed between family, friends, school, and “me time,” Tr3s made comparisons between Hispanics and non-Hispanics 18 to 29 who live with their parents, as well as those who have moved out to form their own families. By Insight Tr3s

The U.S. Census Bureau released an interactive, online map pinpointing the wide array of languages spoken in homes across the nation, along with a detailed report on rates of English proficiency and the growing number of speakers of other languages.

How do you effectively leverage online advertising to build your brand? There are a lot of opinions floating around, but what really works? In January of 2013, Vizu partnered with the CMO Council to assess the potential for the industry in 2013 and identify best practices for leveraging your online brand advertising.

Fifty percent of global consumers surveyed are willing to pay more for goods and services from companies that have implemented programs to give back to society, an increase of five points (45%) from 2011, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Willingness to spend more with socially responsible companies increased in 74 percent of the countries Nielsen measured.

The world’s digital shoppers are expected to make $1.3 trillion worth of online purchases this year. What makes them tick, and how can marketers better connect with them? This week’s infographic shares insights from a Havas Worldwide study that divides online shoppers into four types.

Personalizing digital ads has become a priority for marketers, as data has made them better able to segment and target their consumer base. And in general, consumers have shown a fair amount of receptivity to these personalized ads. In an August 2012 survey from ChoiceStream, 35% of US internet users said they would like to receive personalized ads or recommendations online.

Teradata Corporation released its Teradata Data-Driven Marketing Survey 2013. The report reveals widespread belief among the world’s marketers that integrating and analyzing all available enterprise data, and applying the real-time insights such analysis delivers, will ultimately drive a better customer experience, stronger brand differentiation and faster growth.