Agency

The nation’s Hispanic population, while still anchored in its traditional settlement areas, continues to disperse across the U.S., according to a Pew Research Center analysis of U.S. Census Bureau data.

Adriana Cisneros assumes the role of CEO (Chief Executive Officer) of Cisneros after seven years at the company, the previous three as the company’s Vice Chairman and Director of Strategy.

There has been much discussion of emotions in advertising. The advertising and market research industries have come a long way in gaining a better, more scientific, and more measurable understanding of emotion. Neuroscience has been instrumental to this effort. There is now a basic understanding that asking people to describe their emotions and how they feel about an ad or a brand may yield a scatter plot of results that provide no direction to the brand. Still, it’s critical to talk to your consumer, to hear their voice.

Senior marketers lack the data-driven insights that would allow them to send more personalized messages to their customers.

  The marketing community has been closely monitoring the evolution of the path to purchase and its impact on not only reaching, but influencing and engaging consumers.

  Three-faceted music: Crossbreeding, Syncretism and Hybridization in Latin America, offering a visual and acoustic perspective on the indigenous, Hispanic and African cultural roots of Latin American music.

As teens gain access to mobile devices, they have embraced app downloading. But many teen apps users have taken steps to uninstall or avoid apps over concern about their privacy.

Just as many fear social media and email are negatively impacting how we communicate with one another today, many new developments throughout history have been met with fear of the changes they would bring.

Epsilon released the annual 2013 New Mover Report, which looks at consumers’ spending habits and brand affinity when they move. Analyzing samples of new movers compared to the general population, this year’s study identifies a selection of consumer groups which are, or are not moving, that many marketers may be overlooking.

A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, according to a new study by Accenture.

Newlink America released The Case for Culturally Competent Health Marketing, a white paper that addresses the importance of cultural competency in health care marketing.

According to a new report by Rabobank’s Food & Agribusiness Research and Advisory group, if the wine industry were able to bring Hispanic wine consumption up to the level of the broader U.S. population, annual wine consumption among Hispanics would increase by nearly 50 million cases over the next 20 years.

Many Hispanic Millennials are living with their parents well into adulthood to reduce their overhead costs. But with the exception of those with public transportation access, most still need a car to get around. How do their behaviors and choices about cars compare to non-Hispanic Millennials and foreign-born Hispanics in their thirties? By Insight Tr3s

The NPD Group, Inc. finds that the majority of Millennials’ retail dollars are being spent in brick-and-mortar stores.

Grocers, like other retailers, are increasingly aware of both the challenges and opportunities presented by technology.

Which country is the most anxious? Of the 27 surveyed, Pakistan stands out, with nearly 6 in 10 respondents reporting that they are very anxious. Globally, the cost of living generates the greatest anxiety, specifically driven by concern about the price of everyday essentials like food and gas.