Agency

Data analysis in business is not a new phenomenon. However, never before have we had so much data, from so many sources, available so quickly. At the same time, the technology to store, manipulate and make use of the data has never been more accessible. The explosion of data and the ability to use data to inform decision-making increasingly are referred to simply as “big data.” Big data has emerged both as an industry and as a practice within a growing number of companies that see the potential to derive new insights and ultimately gain competitive advantage from data. The rise of big data has received an enormous amount of press coverage, but we would like to draw attention to the organizational and talent investments required for big data to make a difference in the business.

Marketers should get off the millennial bandwagon, says Carol Phillips, founder and president of Brand Amplitude, an insights-based brand strategy firm. While many in the demographic still have some shared values, there are different life stages, education levels and needs among its members that should be considered. Phillips spoke with eMarketer’s Danielle Drolet about the need to segment the demographic in order to reach millennials more effectively.

The rise of digital marketing is producing a fragmented and confusing landscape of terminology, providers and technologies, according to Gartner, Inc. In response to this, Gartner has created a digital marketing transit map to aid organizations in the creation of a digital marketing solutions strategy and to improve operations and plan initiatives.

Miami-based MARCA has added four new members to its creative team.

From their money to their media, Boomers and Millennials exhibit vastly different behaviors and habits. Yet, despite being born 30 years apart, these two mega-generations have something in common: they’re in demand by advertisers wishing to attract their attention and their dollars. Understanding how to reach these consumers and capture their hearts with appropriate creative is crucial.

It’s a rare brand that has all its marketing channels managed under one roof. Far more typical is the model where some channels are managed in-house, and others are managed by one or more ad agencies. Perhaps digital and traditional channels are at separate agencies, or brand marketing and direct-response marketing are similarly split. Or maybe different lines of business, business units, or geographic divisions engage with different sets of agency partners.

The splintering of today’s media landscape has created an imperative for marketers to recognize the need for a new approach to media planning. Setting a media buy for an entire year is no longer an effective strategy to reaching consumers, as real-time planning based upon ongoing measurement and adjustment is proven to lead to stronger results. Further, with the established viability of online platforms, marketers are not limited to following a traditional strategy in terms of a big media buy followed by a digital push.

As has been the case since the economic downturn began in 2007, this growth will be led by the Rising Markets*, which we forecast to grow at an average of 8.6% a year between 2012 and 2015, while Mature Markets* grow at an average of 2.8%.
We have downgraded our forecast for 2013 for two reasons: the continuing recession in the eurozone, and security concerns in South Korea.

The nation’s Latino population is diverse. Represented among the 51.9 million Latinos in the United States are individuals who trace their heritage to more than 20 Spanish-speaking nations worldwide. But one group—Mexicans—dominates the nation’s Latino population.

A new IBM sponsored survey of business professionals finds that while chief marketing officers (CMOs) and ecommerce leaders recognize mobile as critical to their business objectives, two-thirds of those same professionals, indicate they don’t have a strong understanding of the mobile user experience. With 89 percent of customers choosing to do business with a competitor, following a poor customer experience, businesses are turning to big data and digital analytics to better understand the omnichannel customer.

When you excel as a practitioner, your success lands you in managerial and administrative roles. With “senior-manager responsibilities,” you rightly begin to focus on things like strategy and performance, and team and resource management.

June is here and wedding season is upon us. But with the marriage rate in the U.S. declining since the 1950s, there’s no doubt that this is an institution in transition. Are Hispanic adult Millennials participating in this trend? To answer that question, Tr3s’s new research study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty, takes a close look at how young Latinos today feel about marriage. The following are some key findings from Tr3s’s analysis. By Insight Tr3s