Retailers and consumer packaged goods (CPG) companies tare dealing with new rules of consumer engagement as they seize opportunities from advanced technology and the digitally connected consumer, according to the 2013 Financial Performance Report by the Grocery Manufacturers Association(GMA) and PwC US, titled Growth Strategies: Unlocking the Power of the Consumer.
Agency
Digital Advertising Pricing still a Mystery to Advertising Industry.
A recent survey of advertising and marketing professionals conducted by SQAD highlighted the large gap in the industry’s understanding of TV advertising costs compared to display advertising costs.
Dieste named Goya Foods AOR.
Goya Foods has selected Dieste, Inc. as its advertising agency. Dieste will manage the brand strategy, creative and media planning duties for the U.S. and U.S. Hispanic markets and media buying duties for the U.S. market.
Those Who Can, Do — Those Who Can’t, P.R.
I am constantly amazed at how many brand marketers have VERY different points of view INTERNALLY about the campaigns they’re lauded for EXTERNALLY. I cannot count how many times I’ve congratulated brand marketers on the press they receive in the trades, only for them to say something to the effect of, “If you only knew the truth!”
So what’s the problem here? By Joseph Jaffe
Joseph Jaffe is founder and CEO of Evol8tion, an innovation agency that matches early stage start-ups with blue-chip brands. He has written three books, including “Flip the Funnel.”
Hmmm …. Did they include enough Hispanics in the Book?
It is a sunny and beautiful day in South Florida and instead of going out on the boat, instead I decided to write this blog to once again challenge the “Lack of Diversity within Diversity” being propagated by the ADCOLOR organization. By Gene Bryan / CEO of HispanicAd.com
Available on HispanicAd.com’s El Blog
How One Media Company saw Green by blending Viewing & Spending Habits. [INSIGHT]
In a recent case study Nielsen and Scarborough conducted with Spanish language media company Entravision, a new and unique path into consumer’s collective wallets was blazed in an effort to increase advertising revenue. The study didn’t simply rely on traditional key demos—such as age or gender—it followed the path to purchase in an effort to reach the best consumer.
The local consumer market isn’t growing.
Where in the world is the Puerto Rico economy going? That has become THE question for companies on the island, after suffering through seven-straight years of negative growth in Puerto Rico’s gross domestic product (GDP), and going into the eighth.
Despite benefits most Marketers still not Capitalizing on Behaviors. [REPORT]
A new commissioned study conducted by Forrester Consulting on behalf of Silverpop reveals that while marketers who leverage buyer insight in their campaigns experience significant business benefits above their peers, behavioral data still remains the greatest untapped marketing asset.
Unhappy Campers: Ethnicity and the standard of beauty.
The standard of beauty in many parts of the world still fits a Caucasian ideal. Maybe the explanation for this comes from an understanding of the West’s popular cultural influences that have global reach. Music, movies, television, and internet content has largely come from the West, which still exudes an Anglo standard of appearance more often than not. CNN reports that Korean and Chinese, who have increasingly high levels of per capita occurrence of plastic surgery, are driven by a desire to “look American”. By Stephen Palacios – Added Value / Cheskin
Media And Telecom Execs Optimistic on Revenue Growth.
According to KPMG’s 2013 Media & Telecommunications Industry Outlook Survey, more than 70 percent of the U.S. senior executives polled say their company’s revenues have increased from last year, and 75 percent expect their company’s revenues to increase over the coming year, with 43 percent expecting revenues to increase by at least 6 percent.
Advertisers should Stop trying to be Funny if they want their Ads to Go Viral. [INSIGHT & REPORT]
The Science of Sharing white paper, which gives brands and agencies actionable insights on how they can maximize their online video campaigns, found the two most popular ads from this year’s Super Bowl attracted the most shares on Facebook, Twitter and the blogosphere because they did not try to make people laugh.
Dodge targets Multicultural Millennials with Pitbull.
The Dodge brand is targeting multicultural millennials[1] with a Spanish/English ad campaign for the 2013 Dodge Dart featuring global music sensation Pitbull.
Cincinnati Children’s and Toyota select Edelman to lead PR for ‘Abróchate a la Vida’ program.
Edelman announced it has been selected as the public relations agency of record by Cincinnati Children’s Hospital Medical Center and Toyota to lead its nationwide “Buckle Up for Life” – or “Abróchate a la Vida” in Spanish -national program, the only one of its kind.
A Marketer’s Take on Immigration Reform.
If the Hispanic market were a brand, it would be undervalued.
With the hotly-debated immigration reform bill having made its way through the Senate with a decisive 68 – 32 vote, and on its way to a rocky future in the House, there are many issues surrounding the subject that are often overlooked. Not everyone is a proponent of immigration reform, but I certainly am. For this reason, and due to my career as a marketing executive, it’s difficult for me to sit on the sidelines and watch both political parties thoroughly botch the messaging required to get this bill passed.
By Mike Valdés-Fauli / Jeffrey Group
