In last week’s blog post, we shared that practicality is often an attribute among Hispanic Adult Millennials – but convenience can be a distraction that derails their pragmatism. When it comes to nutrition, there is a similar dynamic at work. Eating well is really important to them – but that doesn’t always translate to a healthy diet. Sometimes they choose food that’s easy to get or prepare. And sometimes they just like to indulge in unhealthy treats.
Agency
Ad Verification gains Urgency among Marketers.
Publishers, agencies and marketers use ad verification services to validate the delivery of display ads and ensure brand safety. Verification measures also provide insight into viewability and fraudulent activity, according to a new eMarketer report, “Ad Verification: Validating Brand Safety and Ensuring Quality Impressions.”
Advertising for ourselves versus the consumer?
By Enrique Turegano / Al Punto I saw an ad on Univision for an SUV…nice ad. But the VO caught me off guard. It was the poem by Antonio Machado and famous song by Juan Manuel Serrat, “Caminante No Hay Camino”. Great song, great poem…but I wonder how much it connects with US Hispanics….mostly US Mexicans. Do they even know it? Is it important to them? Does it connect emotionally like it does for Spaniards and some South Americans? Probably NOT. Here’s my guess:
1) The creative in charge is from Spain.
2) The creative in charge is a JM Serrat fan.
Thoughts?
Marketers keep up with Divergent Behavior on Smartphones & Tablets.
According to a new eMarketer report, “Key Digital Trends for Midyear 2013: The Fragmentation of Mobile,” diverging use cases on smartphones and tablets herald the end of mobile as a monolithic category. Increasingly, advertising and commerce solutions will need to respond to not just different screen sizes, but also different screen uses.
Healthcare and the Exchanges.
As things heat up with ACA implementation, a lot of attention is being given to Hispanics. While some of that attention is driven by politics (based on the significant impact Hispanics had on the results of the 2012 election), most of it is being driven by market realities.
What’s Next: Identifying Unmet Demand–the Key to Long-Term Innovation Success. [REPORT]
As the most desirable business goal, breakthrough innovations don’t come easy. Even though companies dedicate massive amounts of time, talent and resources to their innovation efforts, few initiatives yield something that’s truly a runaway success.
Which Tactics Work Best for Email Marketers?
Email remains a workhorse for marketers: It’s cheap and reasonably effective. According to an April 2013 Economist Intelligence Unit survey of US and UK web users, email ranked as among the top outreach channel at each stage of the purchase process, from introduction, to final prepurchase assessment to post-purchase follow-up.
CMOs’ Top Priority is figuring out How Best to Engage with Customers.
Data and analysis alone cannot drive marketing activities. Even in today’s Big Data mania, marketers still understand that customer engagement is the most important element of a successful program.
The Rise of Single Fathers. [REPORT]
The number of single father households has increased about ninefold since 1960, from less than 300,000 to more than 2.6 million in 2011.1 In comparison, the number of single mother households increased more than fourfold during that time period, up to 8.6 million in 2011, from 1.9 million in 1960.
New Wealth, New World. [REPORT]
A one-size-fits-all approach doesn’t work; understanding the habits and diverse needs of consumers around the world is critical for success in today’s shrinking world.
