The nation’s Latino population is diverse. Represented among the 51.9 million Latinos in the United States are individuals who trace their heritage to more than 20 Spanish-speaking nations worldwide. But one group—Mexicans—dominates the nation’s Latino population.
Agency
Most CMOs and eCommerce Executives struggle to Understand the Omnichannel Customer.
A new IBM sponsored survey of business professionals finds that while chief marketing officers (CMOs) and ecommerce leaders recognize mobile as critical to their business objectives, two-thirds of those same professionals, indicate they don’t have a strong understanding of the mobile user experience. With 89 percent of customers choosing to do business with a competitor, following a poor customer experience, businesses are turning to big data and digital analytics to better understand the omnichannel customer.
Keep One Foot in the Clouds and The Other in the Trenches.
When you excel as a practitioner, your success lands you in managerial and administrative roles. With “senior-manager responsibilities,” you rightly begin to focus on things like strategy and performance, and team and resource management.
Hispanics and Marriage: A Big Deal, But There’s No Rush. [INSIGHT]
June is here and wedding season is upon us. But with the marriage rate in the U.S. declining since the 1950s, there’s no doubt that this is an institution in transition. Are Hispanic adult Millennials participating in this trend? To answer that question, Tr3s’s new research study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty, takes a close look at how young Latinos today feel about marriage. The following are some key findings from Tr3s’s analysis. By Insight Tr3s
Social Networking reaches nearly 1 in 4 Around the World.
According to a new eMarketer report, “Worldwide Social Network Users: 2013 Forecast and Comparative Estimates,” nearly one in four people worldwide will use social networks in 2013. The number of social network users around the world will rise from 1.47 billion in 2012 to 1.73 billion this year, an 18% increase. By 2017, the global social network audience will total 2.55 billion.
Menopausia taps VPE Public Relations.
The producers of the highly successful musical production Menopause the Musical have tapped VPE PR to handle promotion of the new Spanish-language version of the show, Menopausia el Musical, debuting October 17 at the historic Montlabán Theater in Hollywood.
Senior Executives of CPG companies believe they Lack the Talent to Convert Data into a Asset.
The study also reveals that CPG companies have changed their trade promotion investments since the start of the economic downturn in 2008. According to the study, 71 percent of CPG companies have increased their trade promotion spending in response to the economic downturn – 23 percent by more than one. Many executives participating in the study believe the additional investment has delivered additional value: 27 percent believe their return on investment (ROI) has increased by more than a quarter since the downturn, while 16 percent believe that their ROI has declined.
Retailers ready to Spend on Expansion, Technology, Branding for Growth In 2013.
Most executives (85 percent) expect capital spending will increase or remain the same over the next year. When asked where they will increase spending most, executives most frequently cited geographic expansion (61 percent), information technology (IT) (40 percent), and advertising and marketing/branding (24 percent).
Best Global Green Brands Report.
Interbrand has released its 2013 Best Global Green Brands report. The automotive sector dominates with Toyota (#1), Ford (#2), and Honda (#3) claiming the top three spots in this year’s report. Nissan (#5), Ford (#2), Nokia (#9), and UPS (#32) earn honors as the year’s top risers, and new entrants include Nestlé (#14), Kia (#37), ZARA (#48), and Colgate (#50).
Regional Economic woes drag down Worldwide Total Media Ad Spend Growth.
Slower growth this year will bring the total spent to $516.95 billion, which includes spending on digital (including mobile), directories, magazines, newspapers, outdoor ads, radio and TV.
Is the New Pope Latino?
“Is the New Pope Latino?” — This is not a trick question, but an actual news headline that caught me by surprise. By Carlos E. Cortés / Univision Insights
LGBT Americans. [REPORT]
An overwhelming share of America’s lesbian, gay, bisexual and transgender adults (92%) say society has become more accepting of them in the past decade and an equal number expect it to grow even more accepting in the decade ahead. They attribute the changes to a variety of factors, from people knowing and interacting with someone who is LGBT, to advocacy on their behalf by high-profile public figures, to LGBT adults raising families.
Using Big Data to Engage with the New Consumer.
Choice is a significant contributor to the growing fragmentation in the media market, as well as an unprecedented availability of consumer data. Consumers now have myriad platform, device, viewing occasion and product choices, and they’ve baked most of these choices into their everyday lives. This proliferation of choice, however, has created a spider-webbing of options for marketers to keep track of.
