Agency

‘¡No me vas a salir desarreglada!’ (do not go outside without being made-up!) If you are Latina, it is very likely you have heard your mom, abuela or tia (grandma or aunt) say those words; and, it is very likely you will also say it to your daughter too! This is a dynamic commonly known by many beauty companies that are already capitalizing on this insight by reaching Latinas as a prime market for growth. But, what about Latinos? What if the same insight of cultural and personal pride translates to men? By Lili Gil Valletta – XL Alliance

Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

My former colleague and respected Hispanic digital marketer Lee Vann recently wrote a rebuttal to my latest article on Hispanic digital behavior.

While I appreciate his spirited disagreement and do not disagree or dispute any of the data points he has shared in his article, they fail to make a compelling argument that because Hispanics continue to speak Spanish that they prefer to conduct their digital lives in Spanish, or consume digital content in Spanish.

By Jose Villa / Sensis

MAGNA GLOBAL predicts the global advertising market to grow by +3.0% this year, to $486 billion, thus slowing down from 2012 (+3.9%), and then accelerate by +6.1% in 2014, to $515 billion. Compared to MAGNA’s previous forecasts, published in December 2012, this represents a small downgrade for 2013 (-0.1%) and a small increase for 2014 (+0.1%).

In today’s hyper-competitive conditions, where change is the only constant, the ‘grow or die’ mandate has never been more apt. Particularly for organisations battling it out for share of consumers’ hearts, mines and wallets.

comScore, Inc. and UPS released the second UPS Pulse of the Online Shopper: A Customer Experience Study, a report analyzing e-commerce preferences including mobile trends, social media impact and the integrated buying experience of shopping in physical stores and online – also known as omnichannel retailing.

JeffreyGroup celebrated its 20th anniversary at a 225-person party last night (Thursday, June 13th). The largest independent communications firm focused on Latin audiences commemorated the important milestone on the 7th floor rooftop of 1111 Lincoln Road, the architecturally-striking parking structure next to which the agency has been headquartered since its first year in 1993.

According to Radio Ink Magazine, the battle between Pandora and performance rights organizations like ASCAP and BMI just got a little more interesting and, for sure, will be heading to court. BMI has ended negotiations with Pandora and filed a lawsuit against the online music service.

Just as Google will claim more than half of mobile internet ad spending around the world this year, the search giant will also account for more than half of total US mobile ad spending, eMarketer predicts.

Back in 2011 I wrote a piece outlining “5 Reasons for Using Spanish to Reach Hispanics Online” and thought I would revisit the topic after reading this post that argues that digital marketers should “de-emphasize” the use of Spanish for reaching Hispanics online. By Lee Vann / Captura Group.

The U.S. Census Bureau announced Asians were the nation’s fastest-growing race or ethnic group in 2012. Their population rose by 530,000, or 2.9 percent, in the preceding year, to 18.9 million, according to Census Bureau annual population estimates. More than 60 percent of this growth in the Asian population came from international migration.

By comparison, the Hispanic population grew by 2.2 percent, or more than 1.1 million, to just over 53 million in 2012. The Hispanic population growth was fueled primarily by natural increase (births minus deaths), which accounted for 76 percent of Hispanic population change. Hispanics remain our nation’s second largest race or ethnic group (behind non-Hispanic whites), representing about 17 percent of the total population.

Those are the stats, no questions here. But …..

By Gene Bryan – CEO / HispanicAd.com

Sirius XM Radio announced the appointment of Frank Flores as Vice President of Hispanic Marketing and Sales. Flores will oversee the marketing and advertising sales initiatives surrounding the SiriusXM Latino channels, which include ten exclusive commercial-free music channels covering a wide variety of music genres, and multiple Spanish-language sports and talk channels.

A new survey released by Lyris, Inc. and conducted by The Economist Intelligence Unit (EIU), shows that 45% of marketing executives are failing to use Big Data to understand consumers.

The global study The State of Online Advertising, polled both consumers and marketers in seven countries across the United States, Asia-Pacific and Europe and exposes new global insights into the effectiveness of online marketing.

Grupo Gallegos announced it has hired Jose Pablo Rodriguez as Group Account Director. Rodriguez will serve as a member of the Grupo Gallegos management team with the primary responsibility of leading the agency’s Comcast account.

Father’s Day is this weekend, and to celebrate Tr3s is revealing more of its latest research on today’s young Hispanic parents from its 2012 research study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty. Last month in our blog, we showed that young Hispanic parents today are not gatekeepers but fortress keepers. They decide carefully what to keep out of kids’ lives and are very selective about what they let in. And fortress keepers aren’t just moms – young dads are also highly involved in controlling their children’s environments. By Insight Tr3s