Agency

The average revenue of media and entertainment (M&E) companies will shortly cross the 50% mark from majority traditional to majority digital, according to a new report, Digital agility now!

The growth of mobile advertising is slowing spending directed toward desktop ad formats faster than expected, according to new figures from eMarketer, raising the question of whether spending on desktop formats like search and banners will ever grow again.

The research outcome suggests that a new series of consumer behaviors is forming the next-generation version of the purchase funnel. Six clear pathways emerged, defining the most common types of modern digital shoppers. Each of the six segments represents like-minded consumers who follow a given path of varying depth and duration to reach a marketer’s optimal outcome—a sale.

Joe Uva, Chairman of NBCUniversal Hispanic Enterprises and Content, Lia Silkworth, EVP, Managing Director for Tapestry, Starcom MediaVest Group and Marla Skiko, EVP and Director of Digital Innovation for SMG’s Multicultural Division, will be the keynoters for the morning sessions at the 11th Annual Hispanic Television Summit, presented by television industry publications Broadcasting & Cable and Multichannel News at the New York Marriott Marquis Hotel on Wednesday, October 2, 2013.

Paulo Castro, Chief Executive Officer of Terra, announced that as part of Terra’s strategic plan, Gerardo Adame will lead the company’s operations in the United States.

Amscot Financial launches its first multi-ethnic, bilingual Hispanic campaign. The broadcast campaign, spearheaded by G ADMarketing Communications, will air across the largest Hispanic DMAs in Florida — Miami-Dade, Orlando and Tampa, beginning in early June.

Casanova will be responsible for developing new Miller Lite advertising strategy and creative to attract and increase preference for the brand among Hispanic consumers.

“Mi Telemundo” targeted for Spanish dominant Hispanic viewers and “Tu Pulso Latino,” targeted for bilingual, millennial Hispanic viewers, will inform and inspire a deeper understanding of Hispanic viewers’ influences and desires via automatic content recognition (ACR) data combined with survey-based responses, and uncover never before seen consumption trends via SymphonyAM’s patent-pending passive measurement technology that continuously runs in the background of the panelist’s smartphone, tablet or PC.

Miami based BodenPR has been assigned the Target U.S Hispanic PR & Social Media responsibilities.

I saw an ad on Univision for an SUV…nice ad. But the VO caught me off guard. It was the poem by Antonio Machado and famous song by Juan Manuel Serrat, “Caminante No Hay Camino”. Great song, great poem…but I wonder how much it connects with US Hispanics….mostly US Mexicans. Do they even know it? Is it important to them? Does it connect emotionally like it does for Spaniards and some South Americans? Probably NOT. By Enrique Turegano / Al Punto

Available on El Blog

Consumer neuroscience can now be used to identify the exact moments of an ad that activate memory, draw attention or prompt an emotional response. It can also determine on a second-by-second basis which parts engage viewers and which ones don’t. Having this kind of insight can help advertisers craft more effective advertising—advertising that is compressed to focus on the elements that customers will respond to.

Just 9% of CEOs and 6% of CFOs leverage marketing data in this manner. The reason? Marketing dashboards report marketing activity rather than business outcomes, as marketers cling to performance metrics to continuously justify budgets and resource allocations — when instead they should show how marketing moves the needle on top-line growth or profitability.

“The State of Men” examines shifts in male roles, behavior, attitudes and mindsets, focusing on how masculinity is being redefined circa 2013, how men’s role in the home is changing and how men are navigating the new gender order.