Agency

Just 9% of CEOs and 6% of CFOs leverage marketing data in this manner. The reason? Marketing dashboards report marketing activity rather than business outcomes, as marketers cling to performance metrics to continuously justify budgets and resource allocations — when instead they should show how marketing moves the needle on top-line growth or profitability.

“The State of Men” examines shifts in male roles, behavior, attitudes and mindsets, focusing on how masculinity is being redefined circa 2013, how men’s role in the home is changing and how men are navigating the new gender order.

McAfee released findings from the company’s 2013 Digital Deception: Exploring the Online Disconnect between Parents and Kids study. The study examines the online habits and interests of preteens, teens, and young adults and finds there is a significant disconnect between what they do online and what their parents believe they do. While youth understand that the Internet is dangerous, they still engage in risky behavior, hiding this activity from their parents in a variety of ways and acknowledging that they (46%) would change their behavior if they knew their parents were paying attention.

EPIC (Edgewood Partners Insurance Center), a retail property, casualty and employee benefits insurance brokerage and consultancy, announced a partnership with Dowling Capital Partners (DCP) and Premier Insurance Services, focusing on the personal insurance needs of the Hispanic market in the West and Southwest regions of the United States.

Telemundo Media announced the launch of the network’s 2013-2014 edition of “El Poder de Saber” (The Power of Knowing), its signature multiplatform education initiative that promotes the educational advancement of young Latinos with an emphasis on preventing high school drop-outs.

In his new position, Gillespie will oversee all revenues for ZGS’s Television Station Group and its digital portal holaciudad.com.

The magazine industry’s ad spending revenues for print only continue to decline, with eMarketer estimating in March 2013 that the format would contract by 0.4% this year and would not start growing again until 2016.

Millennials—defined for eMarketer purposes as those ranging from 18 to their early 30s in the US—are individuals who are generally not yet settled into lifelong patterns of consumer behavior. Coming of age amid the Great Recession, they are apt to seek low prices rather than favorite brands, according to a new eMarketer report, “Millennials in the Marketplace: A Generation Moving on Its Own Unpredictable Path.”

The Hispanic Public Relations Association’s New York Chapter announced the creation of the HPRA-NY Scholarship Program to assist New York area students of Hispanic descent (origin) achieve their educational goals. The program recognizes outstanding undergraduate academic achievement and community service among students who are pursuing a career in public relations and related communications fields.

TV shows and long-form content have drawn the bulk of attention and much of the ad dollars in digital video, but a shift may be underway toward short-form videos. Consider these findings from the most recent FreeWheel report on video consumption habits.

Four of the six industries growing their digital ad spending at or above overall market rates are retail, financial services, consumer packaged goods (CPG) and travel—the result of increased focus on direct response advertising, as well as branding, through digital channels.

US Hispanic and Multicultural Industry veteran Kem Muench formerly with DraftFCB has launched Collider, a insights, strategy and innovation company with several ex DraftFCB employees.

The ANA (Association of National Advertisers) is now accepting entries for its 13th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing outstanding multicultural advertising and marketing campaigns.

Business leaders can find new insights on what to expect from their employee communications programs in a new study entitled, “Best-In-Class Practices in Employee Communication: Through the Lens of 10 Global Leaders.”