The global study The State of Online Advertising, polled both consumers and marketers in seven countries across the United States, Asia-Pacific and Europe and exposes new global insights into the effectiveness of online marketing.
Agency
Rodriguez joins Grupo Gallegos as Group Account Director.
Grupo Gallegos announced it has hired Jose Pablo Rodriguez as Group Account Director. Rodriguez will serve as a member of the Grupo Gallegos management team with the primary responsibility of leading the agency’s Comcast account.
Young Hispanic Parents: The Protectors.
Father’s Day is this weekend, and to celebrate Tr3s is revealing more of its latest research on today’s young Hispanic parents from its 2012 research study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty. Last month in our blog, we showed that young Hispanic parents today are not gatekeepers but fortress keepers. They decide carefully what to keep out of kids’ lives and are very selective about what they let in. And fortress keepers aren’t just moms – young dads are also highly involved in controlling their children’s environments. By Insight Tr3s
Media companies’ digital revenues will overtake traditional revenues by 2015.
The average revenue of media and entertainment (M&E) companies will shortly cross the 50% mark from majority traditional to majority digital, according to a new report, Digital agility now!
When will Desktop Ad Spending Peak?
The growth of mobile advertising is slowing spending directed toward desktop ad formats faster than expected, according to new figures from eMarketer, raising the question of whether spending on desktop formats like search and banners will ever grow again.
The Digital Consumer Journey. [REPORT]
The research outcome suggests that a new series of consumer behaviors is forming the next-generation version of the purchase funnel. Six clear pathways emerged, defining the most common types of modern digital shoppers. Each of the six segments represents like-minded consumers who follow a given path of varying depth and duration to reach a marketer’s optimal outcome—a sale.
11TH ANNUAL HISPANIC TELEVISION SUMMIT – HISPANIC TELEVISION AND ADVERTISING LEADERS
Joe Uva, Chairman of NBCUniversal Hispanic Enterprises and Content, Lia Silkworth, EVP, Managing Director for Tapestry, Starcom MediaVest Group and Marla Skiko, EVP and Director of Digital Innovation for SMG’s Multicultural Division, will be the keynoters for the morning sessions at the 11th Annual Hispanic Television Summit, presented by television industry publications Broadcasting & Cable and Multichannel News at the New York Marriott Marquis Hotel on Wednesday, October 2, 2013.
Terra announces New Leadership for the United States.
Paulo Castro, Chief Executive Officer of Terra, announced that as part of Terra’s strategic plan, Gerardo Adame will lead the company’s operations in the United States.
Amscot Financial launches first multi-ethnic, bilingual Hispanic campaign.
Amscot Financial launches its first multi-ethnic, bilingual Hispanic campaign. The broadcast campaign, spearheaded by G ADMarketing Communications, will air across the largest Hispanic DMAs in Florida — Miami-Dade, Orlando and Tampa, beginning in early June.
Millercoors names Casanova Pendrill as Hispanic AOR for Miller Lite.
Casanova will be responsible for developing new Miller Lite advertising strategy and creative to attract and increase preference for the brand among Hispanic consumers.
Telemundo launches ‘Mi Telemundo’ and ‘Tu Pulso Latino’ insight communities.
“Mi Telemundo” targeted for Spanish dominant Hispanic viewers and “Tu Pulso Latino,” targeted for bilingual, millennial Hispanic viewers, will inform and inspire a deeper understanding of Hispanic viewers’ influences and desires via automatic content recognition (ACR) data combined with survey-based responses, and uncover never before seen consumption trends via SymphonyAM’s patent-pending passive measurement technology that continuously runs in the background of the panelist’s smartphone, tablet or PC.
Target selects BodenPR for PR & Social work.
Miami based BodenPR has been assigned the Target U.S Hispanic PR & Social Media responsibilities.
Advertising for ourselves versus the consumer?
I saw an ad on Univision for an SUV…nice ad. But the VO caught me off guard. It was the poem by Antonio Machado and famous song by Juan Manuel Serrat, “Caminante No Hay Camino”. Great song, great poem…but I wonder how much it connects with US Hispanics….mostly US Mexicans. Do they even know it? Is it important to them? Does it connect emotionally like it does for Spaniards and some South Americans? Probably NOT. By Enrique Turegano / Al Punto
Available on El Blog
Making Advertising More of a Science Than an Art. [REPORT]
Consumer neuroscience can now be used to identify the exact moments of an ad that activate memory, draw attention or prompt an emotional response. It can also determine on a second-by-second basis which parts engage viewers and which ones don’t. Having this kind of insight can help advertisers craft more effective advertising—advertising that is compressed to focus on the elements that customers will respond to.
