Agency

Millennials—defined for eMarketer purposes as those ranging from 18 to their early 30s in the US—are individuals who are generally not yet settled into lifelong patterns of consumer behavior. Coming of age amid the Great Recession, they are apt to seek low prices rather than favorite brands, according to a new eMarketer report, “Millennials in the Marketplace: A Generation Moving on Its Own Unpredictable Path.”

The Hispanic Public Relations Association’s New York Chapter announced the creation of the HPRA-NY Scholarship Program to assist New York area students of Hispanic descent (origin) achieve their educational goals. The program recognizes outstanding undergraduate academic achievement and community service among students who are pursuing a career in public relations and related communications fields.

TV shows and long-form content have drawn the bulk of attention and much of the ad dollars in digital video, but a shift may be underway toward short-form videos. Consider these findings from the most recent FreeWheel report on video consumption habits.

Four of the six industries growing their digital ad spending at or above overall market rates are retail, financial services, consumer packaged goods (CPG) and travel—the result of increased focus on direct response advertising, as well as branding, through digital channels.

US Hispanic and Multicultural Industry veteran Kem Muench formerly with DraftFCB has launched Collider, a insights, strategy and innovation company with several ex DraftFCB employees.

The ANA (Association of National Advertisers) is now accepting entries for its 13th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing outstanding multicultural advertising and marketing campaigns.

Business leaders can find new insights on what to expect from their employee communications programs in a new study entitled, “Best-In-Class Practices in Employee Communication: Through the Lens of 10 Global Leaders.”

Univision and Eventus announce the 2013 Premios Juventud VIP Tour (PJ VIP Tour) presented by Dr Pepper, a series of private concerts featuring performances by today’s hottest Latin music artists, including past and present “Premios Juventud” nominees and winners. In the lead to the 2013 “Premios Juventud” youth awards show airing on the Univision Network on Thursday, July 18, the PJ VIP Tour will make stops in Miami, Houston, Chicago, New York and will culminate in the city of Los Angeles.

I have spent quite a few years asking consumers about their consumption of orange juice and juice drinks. In visiting stores that cater to Latinos in Texas and California I tend to see large displays of shelf stable drink products like Tampico and Sunny Delight. Over the years I have heard Hispanic consumers state that these products have high percentages of juice in them, as high as 80% and sometimes even higher. Which is surprising because the actual juice content is low. I was not sure about the extent to which the consumption of these juice beverages was higher or lower than popular orange juice brands. By Felipe Korzenny, Ph.D.

Hispanic investors report feeling comfortable financially, while showing optimism about the economy and political direction of the country, according to a recent Wells Fargo nationwide survey. The positive sentiment is tempered, however, as more immediate financial concerns are interfering with Hispanic investors’ ability to manage debt and save for retirement.

With the close of the 2013 Digital Content NewFronts and the Broadcast Upfronts, the dialogue surrounding the efficacy of various video platforms to reach today’s consumer is at an all-time high, yet many still challenge the vitality of digital content in the marketplace. Starcom USA released the results of its own study to uncover how consumers respond to streaming original content versus television content.

A new Content ROI study by the Chief Marketing Officer (CMO) Council and NetLine reveals that business buyers give vendors poor marks for the value and trustworthiness of their online content, rating content produced by professional organizations and industry groups as more usable and relevant.

The average tenure for chief marketing officers of leading U.S. consumer brand companies rose to 45 months in 2012, a two-month gain over the 2011 average, according to the latest CMO tenure study by executive search consulting firm Spencer Stuart. While the 2012 average tenure figure represents a modest increase from the prior year, average CMO tenure is now nearly double what it was in 2006, when it reached a low of 23.2 months. Data for the ninth annual CMO tenure study was based on the CMO tenure at the top 100 advertised brands.

This year’s report contains actionable data and consumer insights across key marketing channels, including email, display advertising, mobile, search and social media – all designed to shape an integrated customer experience and help you be truly customer obsessed.