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Entertainment, media and communications (EMC) sector deal activity is expected to remain active in 2013 as market players further invest to keep up with consumer demand for more bandwidth amid increasing content consumption, according to PwC’s 2013 U.S. Deal Insights for the Entertainment, Media & Communications. Additionally, as more companies continue to assess their portfolios and divest non-core assets as part of their go-forward strategy, PwC anticipates divestitures will be key contributors to deal values for the sector in 2013.

Hispanic report white paper “The influence of the growing Hispanic population on American culture” can be felt everywhere from the food we eat to the music we enjoy to even the ways we celebrate. Future generations will be even more influenced by Hispanic culture. In fact, nearly a quarter of Americans ages 6 to 34 are Hispanic or of Latin origin (up from 19% in 2006) compared with 12% of Americans age 35 and older who are Hispanic today (up 10% in 2006).

According to Polk data, in 2012, for the fifth straight year, Harley-Davidson was the number one seller of new street motorcycles (all engine sizes) in the United States to young adults ages 18-34, women, African-Americans and Hispanics, as well as Caucasian men ages 35 plus.

Tecate announced the launch of a new advertising campaign which targets Spanish-dominant men in the U.S. Titled “Es Fácil Ser Hombre” (“It’s Easy Being a Man”), the campaign is comprised of three new TV spots featuring light-hearted, real-life situations that are relatable to men, showcasing how they use their ingenuity, wit and humor to resolve these without losing their carácter. Additionally, the campaign includes radio spots and out-of-home ads, which will run in key markets.

For years, marketers have classified 18-35 year olds as “Millennials,” because they share similar characteristics. However, there is value in segmenting this generation further into older (27-35) and younger (18-26) Millennials when looking at financial attitudes, as this generation experienced the recession and, thus, its effects in vastly different ways. Though all Millennials were affected in some way by the recession, younger Millennials, compared to older Millennials at the same life stage, have been more substantively impacted in several ways.

Dave Shull, executive vice president and chief commercial officer for Dish Network, believes in a primary marketing strategy for the No. 2 DBS provider when it comes to reaching many multiethnic consumers.Courtesy of Broadcasting & Cable / Multichannel News

No AHAA Conference would be complete without breaking research, award-winning case studies and in-depth breakout sessions designed to keep marketers at the top of their game. That’s why AHAA and Círculo Creativo, announced it has added Walmart to its illustrious list of CMO Chats and former U.S. Treasurer Rosario Marin to its keynote speakers. To complement the robust list of C-suite speakers and industry trendsetters, AHAA will reveal the results of two comprehensive studies – one that delivers a deep dive into Hispanic generations, the other which focuses on the affluent Hispanic. In addition, AHAA has partnered with Effie to showcase P&G and Kraft, this year’s award-winning effective marketing campaigns.

Piper Jaffray has completed its 23rd semi-annual “Taking Stock With Teens” survey, which indicates improving discretionary spending across multiple categories for both upper- and average- income teens.

Executives speaking at the session “Promoting Programming Intended For Multiethinc TV Audience” said that its imperative for both distributors and networks to utilize demographic and viewership data to better serve a diverse multiethnic audience. Courtesy of Broadcasting & Cable / Multichannel News

It’s become common knowledge that while the general pay TV universe in the United States has topped out at about 84%, the growth opportunity is in the multicultural community, which is expected to grow from about 35% of the U.S. population to about 50% by 2035. Courtesy of Broadcasting & Cable / Multichannel News

Symphony Advanced Media (SymphonyAM) and The Coalition for Innovative Media Measurement (CIMM), released findings from their single-source media effectiveness study that directly links passive measurement of actual advertising exposure to consumer response results.

This study used focus groups and mixed analytic methods (qualitative and quantitative) to examine how popular media, passive and interactive, are interpreted by preadolescents and how their interpretations relate to their media practices and future goals.

Advertisers gravitated to the small screen in 2012 and pulled away from newspapers and magazines, according to Nielsen’s quarterly Global AdView Pulse report. The $350 billion in global TV ad spending represented a 4.3 percent year-over-year increase, and a strong second half in North America contributed to a 3.2 percent rise in global ad spending for the year. Overall, TV ad spending accounted for 62.8 percent of global ad dollars in 2012.

Casanova Pendrill (CP) announced that its President/ CEO, Ingrid Otero-Smart, will receive the 2013 Hispanic Marketing Achievement Award.

Mixto Music, a Miami-based music and audio production company serving the advertising, television, radio and film industries, announced that Paulina Vicencio has joined the company as Director of Business Development.

Círculo Creativo in partnership with AHAA: The Voice of Hispanic Marketing announces extended deadline for the second annual U.S.H. Idea Awards. To accommodate the high demand of participants, entries will be accepted until Monday, April 22nd, 2013 at 6pm EST.

For recent or soon-to-be graduates, internships can be a valuable bridge to a first job. But securing one of these opportunities may be easier said than done, a new survey by The Creative Group suggests. Nearly six in 10 (58 percent) advertising and marketing executives interviewed said their agency or firm does not offer an internship program. Students who do manage to land coveted internships may receive more than just experience: Among companies that offer internships, 63 percent provide compensation.