Tr3s and SUBWAY restaurants join forces to launch their annual music-driven contest offering viewers nationwide the exclusive chance to win a coveted backstage role at the highly anticipated ‘LOUD and Unplugged Tour’ with Juanes.
Agency
Shoppers’ Belts remain Tight despite Economic Improvement. [REPORT]
Even as the economy improves, 94 percent of Americans indicate they will remain cautious and keep their spending for food, beverage and household goods at its current level, according to Deloitte’s 2013 American Pantry Study.
Focus on the Customer, Win the Customer. [REPORT]
There was a time when size and scale provided a significant edge for the major U.S. consumer companies. Yet lately, many players in the fast-moving-consumer-goods (FMCG) space have been lapped by spry start-ups, innovative retailers and savvy niche brands.
The Teen Transition: Adolescents of Today, Adults of Tomorrow.
Young adults are a crucial segment for businesses and advertisers. As the 18-24-year-old demographic expands faster than any other young age group, so does its viewing and purchasing power. Today’s 17-year-olds will play a significant role in the young adult segment of the future, which is why it’s crucial to get to know them now in order to better understand who they’ll be tomorrow.
Who are Today’s Teens?
You have got to be kidding.
We found an stunning quote in the article written regarding last week’s Hispanicize a Social Media EXPO and we quote …
To read more available on HispanicAd.com’s El Blog, HispanicCMO.com and HispanicPRpro.com
VPE Public Relations celebrating 25th Anniversary.
The Public Relations Global Network (PRGN), one of the world’s largest networks of independent public relations firms, will hold its bi-annual conference in Santa Monica on April 18-20.The local PRGN member and conference hosts, VPE Public Relations (VPE), will commemorate its 25th anniversary with a dinner celebration on April 19 as part of the conference activities with Antonia Hernandez, President and CEO of the California Community Foundation, as keynote speaker.
Caladryl awards Hispanic Marketing duties to XL Alliance.
Following a successful agency track record delivering double digit growth for another Valeant Pharmaceutical brand, Caladryl has New York and Denver based cultural agency XL Alliance as its Hispanic marketing partner.
At DTC National: Finding the Common Ground
We recently joined DTC Perspectives once again for its annual gathering of healthcare thought leaders at the DTC National Conference. Throughout the event we constantly heard that the consumer is core to everything DTC (direct-to-consumer) marketers do. Mediapost Ad Critic Barbara Lippert said that we should zero in on the insight that gives your message a “human touch.” Marketing Strategist David Meerman Scott suggested that we all focus on “buyer personas” versus product details when building our marketing campaigns. These are reasons why we thought it was important to spend some time talking about how to approach Hispanic consumers with messages relevant to them. The reality is, embracing similarities is as important as celebrating differences. By Eric Talbot / Univision Insights
Aflac launches ‘Physical Therapy’ TV Ad in Spanish.
Aflac introduced its latest Spanish language television commercial, Physical Therapy. The funny and informative ad debuts on local Telemundo, Univision, Telefutura and Estrella TV stations in Miami, New York, Los Angeles, Houston, San Francisco and Orlando. It will also air on two television networks in Puerto Rico and on radio stations in all of these same markets.
Americans are Fed Up with Bad Ads.
An InsightsOne survey, which was aimed at determining American attitudes and behavior around the ads they see every day, found that fully 87% are now putting their foot down on the number of irrelevant ads they are willing to see before they ignore a company completely. Almost a quarter (23%) of Americans say they will do so after seeing just one spam email or online ad, and 43% say they will ignore a company completely after seeing as many as two.
Marshalls names Lapiz Hispanic AOR.
According to industry insiders, Marshalls has assigned US Hispanic advertising, marketing and creative responsibilities to Chicago based Lapiz.
What the narrowing digital divide means for marketers.
Good news, the digital divide is closing for Hispanics. The Pew Hispanic Center recently published an encouraging report that indicates that the digital divide is shrinking due in large part to rapid Hispanic mobile adoption and strong usage of social networking sites. For marketers, the report should be another clear indication that it is time to get serious about investing in the U.S. Hispanic digital market. By Lee Vann / Captura Group
Blogging a la US Hispanic Market – – Hispanicize 2013
This past week, we spent considerable time at the Hispanicize event in Miami Beach.
The Hispanicize team needs to be commended for their ability to bring together Hispanic female bloggers from their owned and operated blogger network Latina Mom Bloggers. The ladies were flown in and put up for a couple of days in fabulous Miami Beach for an all expenses paid soiree to create and demonstrate critical mass to entice advertisers.
As the 4th event in the Hispanicize series, the event organizers have demonstrated that they can improve it from year to year, but need to stick to their core audience.
To read more available on HispanicAd.com’s El Blog, HispanicCMO.com and HispanicPRpro.com
Global Ad Spend grows 3.2% in 2012.
2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion, according to Nielsen’s quarterly Global AdView Pulse report. A strong third quarter, which saw growth of 4.3 percent, helped drive the annual uptick. Ad spend growth then receded to a more modest 2.5 percent in the fourth quarter.
