Agency

Executives speaking at the session “Promoting Programming Intended For Multiethinc TV Audience” said that its imperative for both distributors and networks to utilize demographic and viewership data to better serve a diverse multiethnic audience. Courtesy of Broadcasting & Cable / Multichannel News

It’s become common knowledge that while the general pay TV universe in the United States has topped out at about 84%, the growth opportunity is in the multicultural community, which is expected to grow from about 35% of the U.S. population to about 50% by 2035. Courtesy of Broadcasting & Cable / Multichannel News

Symphony Advanced Media (SymphonyAM) and The Coalition for Innovative Media Measurement (CIMM), released findings from their single-source media effectiveness study that directly links passive measurement of actual advertising exposure to consumer response results.

This study used focus groups and mixed analytic methods (qualitative and quantitative) to examine how popular media, passive and interactive, are interpreted by preadolescents and how their interpretations relate to their media practices and future goals.

Advertisers gravitated to the small screen in 2012 and pulled away from newspapers and magazines, according to Nielsen’s quarterly Global AdView Pulse report. The $350 billion in global TV ad spending represented a 4.3 percent year-over-year increase, and a strong second half in North America contributed to a 3.2 percent rise in global ad spending for the year. Overall, TV ad spending accounted for 62.8 percent of global ad dollars in 2012.

Casanova Pendrill (CP) announced that its President/ CEO, Ingrid Otero-Smart, will receive the 2013 Hispanic Marketing Achievement Award.

Mixto Music, a Miami-based music and audio production company serving the advertising, television, radio and film industries, announced that Paulina Vicencio has joined the company as Director of Business Development.

Círculo Creativo in partnership with AHAA: The Voice of Hispanic Marketing announces extended deadline for the second annual U.S.H. Idea Awards. To accommodate the high demand of participants, entries will be accepted until Monday, April 22nd, 2013 at 6pm EST.

For recent or soon-to-be graduates, internships can be a valuable bridge to a first job. But securing one of these opportunities may be easier said than done, a new survey by The Creative Group suggests. Nearly six in 10 (58 percent) advertising and marketing executives interviewed said their agency or firm does not offer an internship program. Students who do manage to land coveted internships may receive more than just experience: Among companies that offer internships, 63 percent provide compensation.

Tr3s and SUBWAY restaurants join forces to launch their annual music-driven contest offering viewers nationwide the exclusive chance to win a coveted backstage role at the highly anticipated ‘LOUD and Unplugged Tour’ with Juanes.

Even as the economy improves, 94 percent of Americans indicate they will remain cautious and keep their spending for food, beverage and household goods at its current level, according to Deloitte’s 2013 American Pantry Study.

There was a time when size and scale provided a significant edge for the major U.S. consumer companies. Yet lately, many players in the fast-moving-consumer-goods (FMCG) space have been lapped by spry start-ups, innovative retailers and savvy niche brands.

Young adults are a crucial segment for businesses and advertisers. As the 18-24-year-old demographic expands faster than any other young age group, so does its viewing and purchasing power. Today’s 17-year-olds will play a significant role in the young adult segment of the future, which is why it’s crucial to get to know them now in order to better understand who they’ll be tomorrow.

Who are Today’s Teens?

We found an stunning quote in the article written regarding last week’s Hispanicize a Social Media EXPO and we quote …

To read more available on HispanicAd.com’s El Blog, HispanicCMO.com and HispanicPRpro.com