Agency

While internet usage is nearly ubiquitous in the US, mobile phone and mobile internet usage are taking a far greater role in digital activity among consumers of all ages—and uptake is poised for further growth.

Deloitte released its inaugural “Business Trends 2013” report outlining eight trends expected to be crucial strategic drivers for global business. The report is intended to help executives bolster strategic planning efforts, become more interconnected with customers and stakeholders and find opportunities for innovation and growth.

Immigration from Latin America (and specifically Mexico) has slowed and changed drastically since 2005. An analysis by Pew has shown that about the same number of Hispanics immigrate as return to their countries, creating a net zero growth of immigration as recently as 2012.

Telling folks heavily invested in the status quo that their world has changed overnight in surprising ways — and that they need to change with it — is no easy task. It’s even tougher when the changes these folks need to implement are risky, in uncharted waters with no proven industry best practices to follow. It’s tougher yet when those folks pay you a lot of money to represent their interests, including predicting future market conditions, and the changes that occurred surprised nearly everyone, happening faster and differently than you had told them they would. Sound familiar? Welcome to the world that many media agencies live in today.

For the past several months, the “modern woman” has been the center of media focus, from the debate on having it all in the New York Times to Time’s exploration of the balance of power in the workplace to the PBS documentary about inspiring women. And, of course, there’s all the talk about the depiction of young women in HBO’s “Girls.” During election season, social media was flooded with petitions and videos about women’s rights and information about politicians’ stances on women’s health issues. Many women (and men) posted status updates and photos making statements for women’s rights. Teen girls are certainly paying attention — they look up to and aspire to be like their older peers who are at the heart of the current girl power movement.

It is with great regret that we announce the sudden passing of Miguel Sanchez, most recently of the West Coast office of Televisa Publishing & Digital, on March 18, 2013.

Claudia Varela departs her position as Media Director at Coral Gables based Accentmarketing and joins Coral Gables based VSBrooks Advertising in the same capacity.

Carat published its first forecasts for worldwide advertising expenditure in 2014, combined with its latest forecasts for 2013 and 2012.

d expósito & Partners and ConAgra Foods were recognized with a 2013 David Ogilvy Award, winning Silver in the Multicultural category. The award, given by the Advertising Research Foundation (ARF), is in recognition for the humorous and insightful TV spots, “Muffins,” for PAM cooking spray, developed by d expósito in conjunction with DDB San Francisco.

The Cultural Traction is a global study on the impact of culture-led marketing, showing that tech brands are making the most powerful connections with consumers, accounting for six out of the top ten places in the ranking, led by Google. By achieving high levels of ‘cultural traction’, these brands are staying more relevant to consumers, thereby increasing their opportunities to achieve sustained growth.

Tustin based alPunto Advertising client IEHP has won big at the ADDYs.

Across the country, 47.3 million people lived in a different house a year earlier and 17.3 million of them lived in a different county within the U.S., according to information the U.S. Census Bureau released today on migration. This translates to an average of about 130,000 people moving every day.

The Best Retail Brands report ranks the top 50 U.S. retail brands by brand value, as well as the top retail brands from Australia, Brazil, Canada, China, France, Germany, Japan, Korea, Mexico, South East Asia, and the United Kingdom. The report is produced by Interbrand Design Forum, the retail experience group within Interbrand.