Agency

Advertisers gravitated to the small screen in 2012 and pulled away from newspapers and magazines, according to Nielsen’s quarterly Global AdView Pulse report. The $350 billion in global TV ad spending represented a 4.3 percent year-over-year increase, and a strong second half in North America contributed to a 3.2 percent rise in global ad spending for the year. Overall, TV ad spending accounted for 62.8 percent of global ad dollars in 2012.

This study used focus groups and mixed analytic methods (qualitative and quantitative) to examine how popular media, passive and interactive, are interpreted by preadolescents and how their interpretations relate to their media practices and future goals.

Executives speaking at the session “Promoting Programming Intended For Multiethinc TV Audience” said that its imperative for both distributors and networks to utilize demographic and viewership data to better serve a diverse multiethnic audience. Courtesy of Broadcasting & Cable / Multichannel News

It’s become common knowledge that while the general pay TV universe in the United States has topped out at about 84%, the growth opportunity is in the multicultural community, which is expected to grow from about 35% of the U.S. population to about 50% by 2035. Courtesy of Broadcasting & Cable / Multichannel News

Círculo Creativo in partnership with AHAA: The Voice of Hispanic Marketing announces extended deadline for the second annual U.S.H. Idea Awards. To accommodate the high demand of participants, entries will be accepted until Monday, April 22nd, 2013 at 6pm EST.

Casanova Pendrill (CP) announced that its President/ CEO, Ingrid Otero-Smart, will receive the 2013 Hispanic Marketing Achievement Award.

Mixto Music, a Miami-based music and audio production company serving the advertising, television, radio and film industries, announced that Paulina Vicencio has joined the company as Director of Business Development.

For recent or soon-to-be graduates, internships can be a valuable bridge to a first job. But securing one of these opportunities may be easier said than done, a new survey by The Creative Group suggests. Nearly six in 10 (58 percent) advertising and marketing executives interviewed said their agency or firm does not offer an internship program. Students who do manage to land coveted internships may receive more than just experience: Among companies that offer internships, 63 percent provide compensation.

Tr3s and SUBWAY restaurants join forces to launch their annual music-driven contest offering viewers nationwide the exclusive chance to win a coveted backstage role at the highly anticipated ‘LOUD and Unplugged Tour’ with Juanes.

Even as the economy improves, 94 percent of Americans indicate they will remain cautious and keep their spending for food, beverage and household goods at its current level, according to Deloitte’s 2013 American Pantry Study.

There was a time when size and scale provided a significant edge for the major U.S. consumer companies. Yet lately, many players in the fast-moving-consumer-goods (FMCG) space have been lapped by spry start-ups, innovative retailers and savvy niche brands.

We found an stunning quote in the article written regarding last week’s Hispanicize a Social Media EXPO and we quote …

To read more available on HispanicAd.com’s El Blog, HispanicCMO.com and HispanicPRpro.com

Young adults are a crucial segment for businesses and advertisers. As the 18-24-year-old demographic expands faster than any other young age group, so does its viewing and purchasing power. Today’s 17-year-olds will play a significant role in the young adult segment of the future, which is why it’s crucial to get to know them now in order to better understand who they’ll be tomorrow.

Who are Today’s Teens?

We recently joined DTC Perspectives once again for its annual gathering of healthcare thought leaders at the DTC National Conference. Throughout the event we constantly heard that the consumer is core to everything DTC (direct-to-consumer) marketers do. Mediapost Ad Critic Barbara Lippert said that we should zero in on the insight that gives your message a “human touch.” Marketing Strategist David Meerman Scott suggested that we all focus on “buyer personas” versus product details when building our marketing campaigns. These are reasons why we thought it was important to spend some time talking about how to approach Hispanic consumers with messages relevant to them. The reality is, embracing similarities is as important as celebrating differences. By Eric Talbot / Univision Insights

Aflac introduced its latest Spanish language television commercial, Physical Therapy. The funny and informative ad debuts on local Telemundo, Univision, Telefutura and Estrella TV stations in Miami, New York, Los Angeles, Houston, San Francisco and Orlando. It will also air on two television networks in Puerto Rico and on radio stations in all of these same markets.

An InsightsOne survey, which was aimed at determining American attitudes and behavior around the ads they see every day, found that fully 87% are now putting their foot down on the number of irrelevant ads they are willing to see before they ignore a company completely. Almost a quarter (23%) of Americans say they will do so after seeing just one spam email or online ad, and 43% say they will ignore a company completely after seeing as many as two.