Agency
Artificial Intelligence: Innovation in the Digital Video Era
In the ever-evolving landscape of the digital age, video production has undeniably become a foundational cornerstone of communication. Whether you're a content creator, a business, or an organization with a message to convey, video has revolutionized the way we share information and connect with audiences worldwide. But what's making this revolution even more exciting? The seamless integration of artificial intelligence (AI) into video content production. By Felix M. Mendez = Principal / Executive Producer - eContent Digital
How Marketers are Utilizing Artificial Intelligence and Accounting for Data Bias
The business landscape is evolving faster than ever through the use and implementation of artificial intelligence.
Teens Spend Average of 4.8 Hours on Social Media Per Day [REPORT]
Just over half of U.S. teenagers (51%) report spending at least four hours per day using a variety of social media apps such as YouTube, TikTok, Instagram, Facebook and X (formerly Twitter), a Gallup survey of more than 1,500 adolescents finds. This use amounts to 4.8 hours per day for the average U.S. teen across seven social media platforms tested in the su
New Data on Minority-Owned, Veteran-Owned and Women-Owned Businesses
The U.S. Census Bureau released new estimates on the characteristics of employer businesses. According to the 2022 Annual Business Survey (ABS), which covers reference year 2021, there were approximately 5.9 million employer firms in total, of which, 1.2 million (21%) were minority-owned, 304,823 (5.2%) were veteran-owned, and around 1.3 million (22%) were owned by women. This release also includes demographic data by Urban and Rural classification, employment size, receipt size, and the years in business of each firm.
Evolving brand loyalty trends and consumer behavior [REPORT]
The current macroeconomic environment, marked by higher interest rates and slowed consumer spending, could make consumer loyalty programs more crucial than ever for brands. But consumer attitudes toward these programs can be fickle.
Paths to Prosperity Research – Finds Consumers Resilient Though Pressures Mounting [REPORT]
Santander Holdings USA, Inc. announced findings from a new survey that shows American consumers are optimistic about their futures despite mounting financial pressures. The results found 68% of middle-income households believe they are on the right track toward achieving financial prosperity, which remains unchanged from Q2. However, prolonged inflation and the resumption of federal student-loan payments are clear economic stressors for middle-income households.
Latin Media, Artists, Content Creators Unite at Promesa y Esperanza Seminar to Support St. Jude Children’s Research Hospital
More than 250 attendees spanning Spanish-language media, celebrities and content creators gathered last weekend for the St. Jude Promesa y Esperanza® seminar in support of the mission of St. Jude Children’s Research Hospital: Finding cures. Saving children.
The Night a Bad Bunny and A Rolling Stone Spoke to America “En Español”
Last Saturday, October 21, was an historic moment for American television. It was also a breakthrough moment for the country’s Hispanic community, Latino culture and, as such, our Hispanic communications industry. It was one of those cherished evenings where we received one of the most meaningful nods of validation, this time from America’s historically iconic comedy show: Sábado Gigante…I mean NBC’s Saturday Night Live. By Gene Bryan / HispanicAd
ANA’S AIMM Research reveals Consumers want Brands to commit & not back down from Diversity & Inclusion Practices [INFOGRAPHIC]
If a brand backtracks on their support for social causes, 77% of consumers would either immediately stop purchasing or look to purchase other brands more supportive of their views, according to a new study. Most of them (76%) will not return to that brand or will only return if the brand changes its practices, found a new report in which more than 9,000 consumers were surveyed.
The Upsides (and Downsides) of Brand Partnerships: A Guide
Be it co-branded products, sponsorships, joint advertising campaigns, or event collaboration, brand partnerships help brands combine their strengths and mitigate their weaknesses to reach a common audience.
Republica Havas Group Promotes Gus Fernandez to Executive Director and Chief Experience Officer
Republica Havas Group continues to bolster its leadership team to support ongoing growth with the promotion of Gus Fernandez to the newly created position of Executive Director and Chief Experience Officer, effective immediately.
2023 Mid-Market Technology Trends [REPORT]
Companies of all sizes, in all sectors, are likely pondering the role of technology in their short- and long-term strategies. But many middle-market companies—powerhouses of the U.S. economy—have their own considerations for when, how, and why to adopt certain technologies based on the nuances of this fast-growing segment. How do the challenges and opportunities of middle-market companies inform their technology decisions? What are the trending strategies and investment decisions within this segment?
How Americans View Data Privacy [REPORT]
In an era where every click, tap or keystroke leaves a digital trail, Americans remain uneasy and uncertain about their personal data and feel they have little control over how it’s used.
Culture & Trends: Moving at the speed of culture [REPORT]
This year, we turned our focus to the rapid technological changes in creation and consumption that are enabling creators and their fans to put these individual perspectives front and center. For our latest report, we conducted surveys in 14 countries and analyzed hundreds of trends to better understand how creative tools are being used to offer new means of expression and produce moments that resonate in culture today.
New Hispanic Marketing Challenge to increase the targeting of US Hispanic in English & Digital: 75% of Hispanics speak Spanish, and it’s important to note that not all have any proficiency with the language.
Read the title again to clearly understand the positioning point brought forth in an article by The Radio Advertising Bureau (RAB) and RadioMatters.org. 75% of Hispanics speak Spanish, and it’s important to note that not all have any proficiency with the language.
AM/FM Radio Ratings Continue To Beat TV Among Persons 18-49
According to Nielsen’s Total Audience Report from Q3 2022, AM/FM radio ratings accomplished something few could have foreseen when they beat TV among persons 18-49.
Arminda Figueroa, CEO of Latin2Latin Marketing, Attends White House Meeting to Discuss Economic Transformation in Florida
Arminda Figueroa, CEO of Latin2Latin Marketing, was invited to the White House to engage in discussions centered around the impact of President Biden's Investing in America Agenda on Florida's economic landscape.
Immigration at Near-Record Highs: A Net Positive for the US
Immigration has been a contentious issue in the United States since at least the 1840s when waves of Irish immigrants arrived to escape famine. Their arrival was met with racist backlash, and many were deported back to Ireland with little more than the clothes on their backs. Anti-immigrant sentiment shifted to anti-Chinese in the 1880s and anti-Italian in the 1920s. Despite the pro-immigration inscription on the Statue of Liberty, the U.S. has never been particularly welcoming to immigrants. This is despite the fact that 97% of Americans trace their ancestry to somewhere other than the U.S., and only 2.9% of Americans are of Native American descent.
Is the Agency Review Process Broken?
A lack of standards for agency reviews continues to hamper agency-client relations
Indicators of a Flourishing Media Agency Partnership: What to Look For [REPORT]
The partnership between an advertiser and its media agency is one of the most important in business. Get it right, and it can be truly transformational, building both long-term brand value and assets while at the same time taking advantage of short-term opportunities for sales activation. The tell-tale signs that all may not be rosy in this vital partnership feature in a new Viewpoint paper from Ebiquity, the world leader in media investment analysis.
