Agency

Telling folks heavily invested in the status quo that their world has changed overnight in surprising ways — and that they need to change with it — is no easy task. It’s even tougher when the changes these folks need to implement are risky, in uncharted waters with no proven industry best practices to follow. It’s tougher yet when those folks pay you a lot of money to represent their interests, including predicting future market conditions, and the changes that occurred surprised nearly everyone, happening faster and differently than you had told them they would. Sound familiar? Welcome to the world that many media agencies live in today.

For the past several months, the “modern woman” has been the center of media focus, from the debate on having it all in the New York Times to Time’s exploration of the balance of power in the workplace to the PBS documentary about inspiring women. And, of course, there’s all the talk about the depiction of young women in HBO’s “Girls.” During election season, social media was flooded with petitions and videos about women’s rights and information about politicians’ stances on women’s health issues. Many women (and men) posted status updates and photos making statements for women’s rights. Teen girls are certainly paying attention — they look up to and aspire to be like their older peers who are at the heart of the current girl power movement.

It is with great regret that we announce the sudden passing of Miguel Sanchez, most recently of the West Coast office of Televisa Publishing & Digital, on March 18, 2013.

Claudia Varela departs her position as Media Director at Coral Gables based Accentmarketing and joins Coral Gables based VSBrooks Advertising in the same capacity.

Carat published its first forecasts for worldwide advertising expenditure in 2014, combined with its latest forecasts for 2013 and 2012.

d expósito & Partners and ConAgra Foods were recognized with a 2013 David Ogilvy Award, winning Silver in the Multicultural category. The award, given by the Advertising Research Foundation (ARF), is in recognition for the humorous and insightful TV spots, “Muffins,” for PAM cooking spray, developed by d expósito in conjunction with DDB San Francisco.

The Cultural Traction is a global study on the impact of culture-led marketing, showing that tech brands are making the most powerful connections with consumers, accounting for six out of the top ten places in the ranking, led by Google. By achieving high levels of ‘cultural traction’, these brands are staying more relevant to consumers, thereby increasing their opportunities to achieve sustained growth.

Tustin based alPunto Advertising client IEHP has won big at the ADDYs.

Across the country, 47.3 million people lived in a different house a year earlier and 17.3 million of them lived in a different county within the U.S., according to information the U.S. Census Bureau released today on migration. This translates to an average of about 130,000 people moving every day.

The Best Retail Brands report ranks the top 50 U.S. retail brands by brand value, as well as the top retail brands from Australia, Brazil, Canada, China, France, Germany, Japan, Korea, Mexico, South East Asia, and the United Kingdom. The report is produced by Interbrand Design Forum, the retail experience group within Interbrand.

According to sources, Jack Hobbs / Executive VP of Sales of Univision Radio has resigned his position at Univision Radio to join Spanish Broadcasting System. Mr. Hobbs enjoyed a very successful career at Univision Radio offering cross-platform opportunities.

The Advertising Research Foundation announced that Gayle Fuguitt, former vice president of Global Consumer Insights at General Mills, will become the first woman to lead the 77-year-old organization when she succeeds Bob Barocci as president and CEO on April 15, 2013.

Terra will offer exclusive live broadcast of the São Paulo Fashion Week (SPFW) fashion shows for the 2013 summer and 2014 collections from March 18 to March 22, 2013.