Overall attendance to new release movies was on par with a year ago (6.8 movies per person on average, compared with 6.9 in 2011), while moviegoing increased among Hispanics (12%), people aged 25-34 (7%), youths 12-17 (3%) and males (3%). Although there were slightly more female moviegoers than male moviegoers in 2012 (51% and 49%, respectively), men accounted for 55 percent of theatrical attendance.
Agency
Andrea Slodowicz joins MARCA.
Andrea Slodowicz has joined Coconut grove based MARCA as Media Director. She was recently VP, Director of Content Development and Ideation at Starcom MediaVest Group Multicultural.
3.4% Increase in Retail Sales for 2013.
The National Retail Federation released its 2013 economic forecast, projecting retail industry sales (which exclude automobiles, gas stations, and restaurants) will increase 3.4 percent*, slightly less than the preliminary 4.2 percent growth seen in 2012. The subdued forecast comes on the heels of a holiday season that went head-to-head with Washington’s political wrangling over fiscal concerns, shifting consumers’ spending plans downward. In the end, holiday sales in 2012 grew 3.0 percent.
Majority Of U.S. Consumers watch TV and access the Internet at the Same Time.
Nearly 60 percent of U.S. consumers still prefer to watch their favorite shows and video programming on their TVs, but they also want their smart phones and tablets by their side so they can be online and multitask, according to the KPMG International 2013 Digital Debate survey, which polled more than 1,000 consumers in the U.S. and 9,000 globally
Highest Paying, Most Satisfying Jobs and Cities for Marketing Professionals.
Aquent and The American Marketing Association (AMA) announced the results of their annual salary survey, “2013 Aquent AMA Marketing Salary Survey.” The survey was created to help marketers pinpoint career opportunity by calling out the highest paying cities, most in-demand jobs and the most satisfying careers based on the responses from 2,600 marketers. The survey revealed some surprises, for instance, working in the big city doesn’t guarantee a big paycheck.
Unlocking the Full Potential of your Content Marketing Campaigns.
Marketers focus 12% of budgets on content marketing, but many need clearer goals and metrics to deliver best results. By The Team | Yahoo! Advertising Solutions
2013 Billboard Latin Music Marketing Awards – – OPEN for Submissions.
Now accepting submissions for the 2013 Billboard Latin Music Marketing Awards. Currently in its third year, The Billboard Latin Music Marketing Awards recognizes the integration of music and marketing by honoring agencies and labels who had successful campaigns this past year.
The Creative Director: A Breed Unto Itself
With a more fragmented agency landscape, the next generation of CD is emerging from a wide variety of disciplines. Writers are not the only creatives stepping up to the task. Print and interactive designers and developers are bringing a new definition and perspective to a very complicated job. The transition from Creative to Creative Director is not easy. Being a great creative is only part of the equation. Leadership, maturity and strategy all come into play. Clients, account people and creatives alike are all relying on the CD to get it right.
U.S. Consumers Want What they Know. [REPORT]
When it comes to product innovation, U.S. consumers aren’t really looking for companies to re-invent the wheel. In fact, results from a new global study from Nielsen suggest that companies are more likely to succeed in a competitive marketplace if they build on established brands that consumers already know and trust. That’s because 62 percent of U.S. consumers with Internet access say they prefer to buy new products from a familiar brand rather than switch to a new one.
MARCA assigned AOR responsibilities got Payless Shoe Source for the Hispanic & LatAM markets.
After an agency review, Coconut Grove, FL based MARCA was assigned the Payless Shoe Source account for US Hispanic and Latin American markets.
2013 Top 10 Technology Trends for Business.
In its 2013 Top 10 Technology Trends for Business report released by PwC US reveals the most significant trends in technology that are reshaping strategies, business models, and enterprise investments this year.
Key Digital Marketing Trends for 2013.
Content marketing, targeting and personalization, and mobile optimization stand out as the top three priorities for marketers in 2013, according to this week’s infographic, which is based on a new survey by Adobe and eConsultancy. By The Team | Yahoo! Advertising Solutions
Businesses that Capitalize on Consumer Behavior Change are Better Positioned for Economic Growth.
The report, entitled “Energizing Global Growth: Understanding the Changing Consumer,” concludes that companies able to capitalize on these changes with speed and agility could capture a portion of the trillions of dollars in growth that businesses globally are likely to see over the next few years as the result of changing consumer behaviors.
Los Angeles Dodgers name Walton Isaacson Advertising/Marketing AOR.
The Los Angeles Dodgers announced that Walton Isaacson (WI) has been named the team’s advertising/marketing agency of record for 2013. WI will report to Executive Vice President and Chief Marketing Officer, Los Angeles Dodgers, Lon Rosen.
How do Culturally Diverse Consumers want Brands to Give Back?
Marketers frequently ask how their brands can give back to a community to create good will and enhance their brand’s position. The answer to the question is complex, but one of the ways of trying to address it is by asking consumers of different cultural and acculturation backgrounds how they rate different actions that brands can take in order to give back. by Felipe Korzenny, Ph.D.
Results of 4A’s 2011 Television Production Cost Survey. [REPORT]
The Executive Summary of the 4A’s 2011 Television Production Cost Survey (TVPCS) represents the results of the 25th year of a continuing project.
