Agency

When I worked at a large communications agency early in my career, I found it odd when heralded “creatives” were automatically assigned to generate ideas for client challenges. Conversely, I also thought it odd that some clients had a knee-jerk reaction to outsource so much creative thinking to an agency in the first place, when the client organization was filled with incredibly smart and creative people.

Tito El Bambino and Wendy’s announced the identity of the secret sandwich featured in the “Wendy’s Secret Sandwich” Contest earlier this month. Fans can check out Tito El Bambino’s announcement at www.celebraconwendys.com/sandwichsecreto.

Consumers in Latin America are making more and more travel purchases online as individual markets begin to see higher internet penetration. In “Internet & Media 101” from September 2012, Barclays Capital forecasted that Latin America will lead all world regions in online travel sales growth through 2016, increasing by more than 30% on a yearly basis through 2013.

Evidence for the effectiveness of mobile advertising keeps rolling in—and goes beyond clickthroughs and any question of “fat fingers” vs. real engagement.

I don’t need to tell you that Thanksgiving Day is around the corner. You must be receiving the daily email holiday coupons, constantly being TV-fed the holiday shopping sales…and let’s not forget receiving in the mailbox shoppers filled with pictures of plump turkeys and canned pumpkin. This is the one other holiday – aside from Christmas Day – that touches on all the consumer senses – and it’s those marked senses that drive sales for brands. What I find interesting about Thanksgiving Day, from an advertising perspective, is that Hispanic marketers have not fully tapped into the cultural differences of this American tradition. by Zaida Granados / Guest Blogger at Zubination

A new study released Tuesday examines what influences the views of America’s fastest growing population group—Hispanics. The study, Hispanic America: Faith, Values & Priorities, reveals Hispanic Americans’ attitudes about faith, family and societal issues and gives insights into how their views will impact the political, social and economic climate in the U.S.

The bulk of the island’s net population decline of 400,000 or so since the year 2000 are folks now living in Central Florida and elsewhere on the U.S. mainland, having run away from the island’s sluggish economy, poor education and high crime rate.

US Digital Media Usage: A Snapshot of 2013, an infographic report from eMarketer, illustrates key digital media usage trends that are critical for marketers to understand as they develop campaigns to target the growing online and mobile populations.

The New Generation Latino Consortium, the only organization dedicated to educating and informing the business and entertainment worlds about the importance of the New Generation Latino (NGL) market, is announcing its 2013 installments of the industry leading ‘NGLC Media, Marketing & Entertainment Conference’ in partnership with HispanicAd in New York City on Tuesday, April 2nd and Los Angeles on Tuesday, June 4th.

High levels of economic uncertainty are affecting business and shifting opinions among mid-market executives, according to findings in Deloitte’s “Mid-market perspectives: America’s economic engine- why entrepreneurs matter.” Specifically, only 59 percent of executives surveyed ranked the United States as the most accommodating country for entrepreneurs – a 32 percent drop from how those same executives said they felt in past years.

In the third quarter of 2012, against the backdrop of continuing economic uncertainty and the looming fiscal cliff, PwC US’s Private Company Trendsetter Barometer survey found that private companies increased their projected revenue growth rate for the next 12 months, up from 8.3 percent to 8.6 percent. The increase was driven by private companies that sell solely in the United States.

Nielsen released a report on Asian-American consumer behaviors and trends called the State of the Asian American Consumer Report: Growing Market, Growing Impact. With a current population of more than 18 million, Asian-Americans remain geographically-concentrated, affluent, and are early, fast adopters of technology with a multi-screen lifestyle.

Despite dire predictions about the pharmaceutical industry’s future, some pharma companies will reinvent themselves, and according to Pharma 2020: From vision to decision, a new report issued by PwC, the industry is on the cusp of a golden era of renewed productivity and prosperity. However, its success is not guaranteed.

During the XIII Annual Latin GRAMMY Awards, Univision Communications Inc. unveiled Generación América, a new empowerment platform dedicated to preserving and sharing the stories of Hispanics in America. Developed in partnership with the Immigrant Archive Project, Generación América is a multifaceted initiative that includes video vignettes and events to highlight stories of individual achievement.