Human capital professionals are struggling to meet the needs of an-ever changing global business landscape. As global markets and technology evolve, “people processes” are failing to keep pace. While tremendous strides have been made over the past decade in areas like workplace diversity and flexibility, the human capital function has largely lagged behind in effecting organizational success.
Agency
Internet users in Mexico ‘Most Engaged Audience in Latin America’. [WEBINAR & STUDY]
comScore, Inc. released a study on online video viewing activities in Mexico with insights from its comScore Video Metrix service. The study found that internet users in Mexico have the highest average online video engagement in Latin America at more than 14 hours per viewer in August.
Worldwide Internet Ad Spend grows more than Other Media in First Half of 2012.
Advertising is on the rise around the globe and across nearly all media types, according to Nielsen’s Global AdView Pulse report. Gains in areas such as Internet (+7.2%), radio (+6.6%) and TV (+3.1%) offset the 1.3 percent decline in magazine spending in the first half of 2012, leading overall advertising investment to be up 2.7 percent.
Retail And CPG in 2013. [REPORT & INSIGHT]
The Retailing Today annual Insights issue, in conjunction with Chain Store Age and Nielsen, provides insights into market moving trends and a thought provoking view on where the retail and consumer packaged goods industry is headed in 2013.
Rodriguez named Account Direct at VPE East Coast.
Public relations agency VPE recently expanded its operations base to the East Coast with the appointment of veteran PR professional Veronica Rodriguez as Account Director in New York City.
Three Things I Think I Think About 2013.
It’s far too early to talk about predictions for next year, but if I were starting the conversation about 2013 I’d say next year is all about three things: data, mobile and TV.
Mass Affluents: A new Target Niche. [REPORT & INSIGHT]
Meet the Mass Affluents—a new segment of wealthy Americans defined by Nielsen as households with income producing assets between $250,000 and $1m (excluding real estate). More than 13 million households are classified as Mass Affluent, representing approximately 11 percent of all U.S. households.
Halloween’s Sibling, Día De Los Muertos. [INSIGHT]
As Halloween draws near, we recognize the holiday’s sister, El Día De Los Muertos (Day of the Dead), which is quickly becoming a celebrated cultural draw among both Hispanic Millennials and non-Hispanic Millennials. In recent years, this cheerful Mexican holiday has formed part of school roster events providing American teens and twenty-somethings a window into our Hispanic culture. By Insight Tr3s
How to calculate Attribution’s ROI: The Formula. [INSIGHT]
A question that frequently arises when brands or agencies consider an investment in a marketing attribution solution is how to calculate the return on that investment.
Univision launches new branding ‘Hispanic Heartbeat of America’.
Univision Communications Inc. unveiled a new brand identity, symbolized by the introduction of a new logo that signifies its growth and transformation, and celebrates the culture of innovation built over the company’s 50-year history.
Streaming & Recorded Video have eroded 30% of Gen Y Audience for ‘Traditional’ linear TV. [REPORT]
If traditions of TV viewing from decades past have held in any time period, primetime seems the most likely candidate. But a new GfK paper on trends in primetime use of TV sets reveals that, among the younger generations, much has changed in just the past four years.
Hispanics and the American Future.
Welcome to my new blog series on Univision Insights, “Hispanics and the American Future.”
Let’s begin with a couple of thanks. First, to Univision for hosting this blog series and second to the readers joining me on this journey of contemplation and conversation. By Carlos E. Cortés / Univision PR
On the Ground with Restaurant Operators at MUFSO
Our Restaurant team joined hundreds of operators last week at the 53rd Annual MUFSO (Multi-Unit Foodservice Operators) Conference in Dallas. The event’s tagline “where foodservice leaders meet,” describes just the tip of the iceberg of this much-anticipated event. There was learning, innovation and discovery involved, too. We heard from Brad Taylor, vice president of Customer Marketing at Coke, about how he believes mobile is a critical marketing tool. He singled out the brand’s freestyle initiative – 100 plus flavor drink dispensers found in restaurant locations around the country – as a compelling case study. Firehouse Subs’ Social Media Manager Melissa Simpson shared how programs like “Meet & Eat” and “Dinner with the Founders” have helped increase customer acquisition and retention and develop brand evangelists. By: Peter Filiaci, vice president of Brand Solutions, Univision Communications Inc.
