Agency

By gaining a deep understanding of Latino consumer habits, political strategists are better able to develop highly relevant communication campaigns that can truly connect with Latino voters.

Brand recently released its newest brief with the ANA (Association of National Advertisers) titled Brand Revenue: Measuring the Brand’s Ability to Impact Revenue. This latest ANA Insight Brief looks at how successful branding strategies can impact a company’s overall market share and revenue. Specific topics include how branding drives marketing success, the importance of accountability in assessing brand value, and key data variables that need to be taken into account when looking at brand value.

The digital media business is evolving so fast that the roles for people are changing very quickly. In some cases, people have migrated to adjacent industries. Others have so closely tracked the transformation of media into a technology business that they now essentially work for tech companies. And a few have left media and advertising altogether.

This report documents the place of Hispanic persons in Tennessee. About half of the Hispanic persons in Tennessee are foreign-born, and half were born in the United States.

As Republicans gather for their national convention in Tampa to nominate a presidential candidate known, in part, as a wealthy businessman, a new nationwide Pew Research Center survey finds that many Americans believe the rich are different than other people. They are viewed as more intelligent and more hardworking but also greedier and less honest.

Small and medium-sized businesses and nonprofits admit that drumming up new customers is the concern most often giving them sleepless nights, according to an April–May 2012 survey conducted by online marketing service provider Constant Contact.

The effect of online video on the purchase cycle appears to be strengthening, particularly in the apparel sector. According to a study conducted by Google and Compete, four in 10 online shoppers visited a store or retailer website as a result of watching apparel videos online.

As the 2012 presidential candidates prepare their closing arguments to America’s middle class, they are courting a group that has endured a lost decade for economic well-being. Since 2000, the middle class has shrunk in size, fallen backward in income and wealth, and shed some—but by no means all—of its characteristic faith in the future.

Did you know that 36% of AOL’s revenues come from online display ads served on their sites? This represents more than one–third of all AOL revenues and sheds light on the fact that ads are a viable revenue stream for website publishers that will not disappear anytime soon. It’s time to face the facts that online ads drive a majority of revenue for website publishers both large and small.

Companies around the world are looking outside their home countries for new markets to penetrate, and digital channels can make doing so easier. A website can reach potential customers around the world—as can a presence on Facebook, Twitter or other social networks. But without content customized for different regions and languages, a digital presence can seem lacking.

A new analysis from the recently updated Hispanic InsightCenter by BIGinsight identifies key digital media behavioral differences between Hispanics 18+ and Non-Hispanics 18+. Hispanics tend to be more digital-savvy than their Non-Hispanic counterparts. In addition to face-to-face communication, they are using social media and mobile technology to give and seek advice about products and services, which affects how media should be allocated when marketing to this consumer group.

The FDA Center for Tobacco Products (CTP) retained cross-cultural advertising agency Sensis to develop and deliver public health education campaigns about the dangers of tobacco use, targeting at-risk and underserved populations. Sensis is one of three agencies awarded contracts by the FDA for the five-year, $210 million project.

Castells struck gold at the 2012 NAMIC Excellence in Multicultural Marketing Awards (EMMA) taking 1st place in four of the five award categories, and five total awards. The NAMIC EMMA Awards recognizes the top marketing tactics and case studies targeted to multicultural audiences in the cable industry.

Food marketers see the Latino community as an important target because it is a large, young and growing segment that is sure to yield lots of future sales. The barrage of food marketing to Latinos – particularly when the pitch is for unhealthy cereals, fast foods and sugary drinks – poses a significant challenge to reversing this epidemic and the related chronic diseases. by Jennifer Harris, PhD, MBA, Latina Lista

Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com