Agency

The ANA (Association of National Advertisers) is now accepting entries for its 12th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing outstanding multicultural advertising and marketing campaigns.

Gain has launched a interactive YouTube experience that helps consumers celebrate what makes them unique and find their perfect scent match.

The question is not whether Ethnic Consumers that are lumped for diversity purposes into the MULTICULTURAL BUCKET offer opportunities for marketers. We all know the answer to that question.

The question is whether there is a need or a purpose for having one agency that implements all aspects of a campaign that can then be called a MULTICULTURAL approach.

Does the strategy create the intended ROI?

Available on HispanicAd.com’s El Blog

Interbrand has released its 2012 Best Global Green Brands report. Toyota (#1), Johnson & Johnson (#2), and Honda (#3) top the ranking with Danone (#9), Ford (#15), Starbucks (#36) and UPS (#43) representing this year’s top risers.

At Nielsen’s Consumer 360, Fortune’s Adam Lashinsky led a conversation with Lauren Zalaznick, Chairman of NBCUniversal Entertainment & Digital Networks and Integrated Media. Available on HispanicCMO.com

The 2012 Harris Poll Non-Profit EquiTrend (EQ) study measures the brand health of 87 non-profit brands across seven important categories, including Youth Interest, Animal Welfare, Health, Social Service, Disability, International Aid, and Environmental.

There are 2.9 million Latino households with a household income of $75,000 or more, according to the “Upscale Latino Consumers in the U.S.” report from Packaged Facts, accounting for a fifth of all Latino households.

Seven in 10 Americans believe the nation’s values have declined since 1940. Americans say political corruption, increased materialism, declining family values and a celebrity- obsessed culture have contributed to the decline in values.

Havas closed its New York based multicultural-marketing agency Totality, which was founded by Leo Olper- CEO and Mauricio Galvan – CCO last year.

Cities have long been the world’s economic dynamos, but today the speed and scale of their expansion are unprecedented. Through a combination of consumption and investment in physical capital, growing cities could inject up to $30 trillion a year into the world economy by 2025. Understanding cities and their shifting demographics is critical to reaching urban consumers and to preparing for the challenges that will arise from increasing demand for natural resources (such as water and energy) and for capital to invest in new housing, office buildings, and port capacity. Available on HispanicCMO.com

After a strong finish to 2011, global ad spend continued to rise in the beginning of 2012: up 3.1 percent compared to the same period (Q1) last year. According to Nielsen’s quarterly Global AdView Pulse report, emerging markets like the Middle East and Africa saw double-digit increases while North America and Asia Pacific saw modest more gains of 2.1 and 1.7 percent, respectively. Overall global ad spend in Q1 2012 was $128 billion USD.

Texas had eight of the 15 most rapidly growing large cities between Census Day (April 1, 2010) and July 1, 2011, according to population estimates for all of the nation’s incorporated cities and towns and minor civil divisions released by the U.S. Census Bureau.

At E3, the Electronic Entertainment Expo, Univision announced that it will launch its UVideos digital network as an application on Xbox 360 Live Gold later this year. The UVideos application will allow audiences to discover, interact and watch the best programming from Univision’s portfolio of television networks. UVideos will be optimized for the Xbox 360 console, taking advantage of Kinect to give viewers an immersive experience and will feature social discovery, allowing users to see what their friends are watching or follow their favorite Univision personalities. By: Roberto Ruiz, Senior Vice President of Brand Solutions at Univision Communications Inc.

Among the 50.7 million Hispanics in the United States, nearly two-thirds (65%), or 33 million, self-identify as being of Mexican origin, according to tabulations of the 2010 American Community Survey (ACS) by the Pew Hispanic Center, a project of the Pew Research Center. No other Hispanic subgroup rivals the size of the Mexican-origin population. Puerto Ricans, the nation’s second largest Hispanic origin group, make up just 9% of the total Hispanic population in the 50 states and the District of Columbia.

According to new U.S. Census Bureau population projections, by midcentury most world regions will resemble Europe, which in 2005 became the first major world region where the population 65 and older outnumbered those younger than 15.

A lot of time and effort goes into the creation of a 30 second ad. From creative, to design, to branding, to marketing, to media buying, that ad has many uses. But imagine if you could cut it in half and still prove the same or greater impact on the viewer all while multiplying its uses across digital platforms.

The challenge for brands and marketers is figuring out how to tap into and engage this emerging market in order to grow along with these multicultural consumer groups. In fact, despite the opportunity these consumers present, there is still a lack of products being developed specifically for these consumers, and advertising spending directed at these audiences continues to lag.