Agency

comScore, Inc. released a report entitled Surviving the Upfronts in a Cross-Media World, an actionable guide for success in navigating the cross-media landscape during this year’s TV and digital upfronts. The report examines the maturation of the online video market as a supplement to traditional television advertising and the effectiveness of cross-media campaigns in television programming. Also featured in the report are actionable insights for advertisers, agencies and media buyers who are considering incorporating digital video formats to their media mix. Available on HispanicCMO.com

In 2011, online ad spending growth in Mexico exceeded 30% for the third year in a row, according to the May 2012 Interactive Advertising Bureau México (IAB México) report “Estudio de Inversión Publicitaria Online en México—Resultados de 2011,” expanding 36% last year to reach MXN4.6 billion ($370 million).

Shopper marketing has reached a tipping point. Marketers can no longer rely on converting shoppers into buyers the old-fashioned way, according to a new White Paper from Longboard Media. “Making Sense of Shopper Marketing” examines how multi-channel campaigns influence sales and extend reach by researching display campaigns with mobile extensions and analyzing them against in-store data provided by various retail partners.

Univision Communications announced that it will launch UVideos, a new digital network of the best in Hispanic programming, as an application on Xbox 360 Live Gold in the fourth quarter of 2012.

Both consumers and marketers are faced with an ever more fractured media landscape in which informative and engaging content can be hard to find. But enterprising marketers are taking the reins and curating their own content in the hopes of providing the material that their customers are searching for.

In its sixth year, the New Generation Latino Consortium (NGLC) is hosting its annual conference for the first time in Los Angeles on June 5th at the SLS Hotel in Beverly Hills.

The AHAA Conference began this week in Miami and I assume you have heard that they have expanded their Board of Directors and added an Advisory Board that include clients, media and research executives, besides just ad agency executives.
They also do not want to call the organization the Association of Hispanic Advertising Agencies, they want to be called AHAA – The Voice of Hispanic Marketing. A new COMPASS! I have high HOPES. This new change will impact the scope and breath of AHAA as we lead into 2013.

Conazol, an over-the-counter Athlete’s Foot treatment in Mexico for over 10 years, is now available in the U.S. U.S. distribution at retailers including Walmart and Target in key U.S. Hispanic markets, such as Los Angeles, Houston, Dallas and Chicago. The brand is being supported by a multi-market promotional campaign that includes Spanish language TV advertising.

It’s no surprise that Spanish-language TV attracts big audiences. But within those large numbers, the dynamics are changing. In the past, immigration supplied a steady stream of young adult viewers in search of entertainment that connected them to their home countries. The young viewers of today, however, are different from previous generations. They have a different relationship to Spanish-language programming — and increasingly, they are tuning in to English-language content. Courtesy of Tr3s Insights

For decades survey research has provided trusted data about political attitudes and voting behavior, the economy, health, education, demography and many other topics. But political and media surveys are facing significant challenges as a consequence of societal and technological changes.

Looking for the top Latina bloggers? You are in luck! The list of the 65 Latinas that were selected by Latinos in Social Media (LATISM) to attend the first-ever Top Latina Blogger Retreat taking place this week in Washington, DC is a great start. The selection was made by a committee of leaders from top Latina bloggers communities including: Latina Bloggers Connect, Las Blogueras, Blogs de Mamás and New Latina. Courtesy of andycheco.com

Available on HispanicPRpro.com and HispanicCMO.com

In a new study from the Chief Marketing Officer (CMO) Council, senior marketers report digital marketing has become a key topic of conversation and strategic agenda item with C-level executives and line-of-business (LOB) leaders. However, most marketers appear to be struggling to move beyond the use of tactical point solutions to more integrated, fully deployed platforms supporting multiple marketing applications.