Agency

Mobile, display, social, email, cross-channel linkage, consumer behaviors and lifestyle changes and so much more.

A new research study published by Conill reveals unexpected truths about the mood of Americans:

Fact: Immigration is not considered a major issue by either Hispanics or non-Hispanics.

Fact: More than half of both groups feel their concerns are not being addressed by elected officials.

Fact: Despite their concern regarding the upcoming presidential election, non-Hispanics are more likely than Hispanics to feel the country is too concerned with politics.

The concept of “self-deportation” rests on a deceptively simple premise. According to its supporters, if the federal government invests more in enforcing immigration laws, and if states and localities take on additional immigration control responsibilities, the costs and risks of staying in the United States will increase substantially for undocumented immigrants. Faced with a high risk of being caught and imprisoned, “rational” undocumented residents will “give up and deport themselves” returning to their home countries rather than remain in the U.S.

Hispanic market media strategist and veteran journalist Adam R Jacobson, in association with HispanicAd.com, has released the 2012 edition of Hispanic Market Overview, presented by López Negrete Communications.

UniWorld Group, Inc., the first full-service multicultural advertising and communications agency in the U.S., announces the retirement of its Founder and CEO, Byron Lewis Sr., and the appointment of its new CEO, Monique L. Nelson. Mr. Lewis will now become Chairman Emeritus of the award-winning agency.

Telemundo Media, Chevrolet and Verizon Wireless announced “Mia Mundo,” a bilingual branded-entertainment crossover series, which will launch on Thursday, May 3, 2012 and will air on Telemundo.com and on mun2. Offering a complete 360° experience, the multiplatform series presents original dramatic webisodes that will organically integrate Chevrolet and Verizon Wireless products. Bravo Media stars Jenni Pulos from “Interior Therapy with Jeff Lewis” and Gretchen Rossi from “The Real Housewives of Orange County” will guest star.

comScore, Inc. released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, the report examines key trends shaping the current election cycle in areas such as social media, digital advertising, and paid search.

Hispanics are early adopters of both tablets and smartphones, and also more likely than whites to go online using mobile devices. All of that activity will add up to a sizeable pile of cash for device retailers and app stores in 2012. According to December 2011 research by advisory firm Zpryme, adult US Hispanics will spend $17.6 billion on mobile tech devices in 2012, a 30% increase over the previous year. It also estimates that Hispanics will spend $501.1 million on mobile apps by the end of the year.

Online’s role in researching products and services has been well documented, but a study from Local Corporation conducted by the e-tailing group offered greater insight into the role of mobile devices—particularly tablets—in the purchase-decision process.

One-fifth of American adults (21%) report that they have read an e-book in the past year, and this number increased following a gift-giving season that saw a spike in the ownership of both tablet computers and e-book reading devices such as the original Kindles and Nooks.1 In mid-December 2011, 17% of American adults had reported they read an e-book in the previous year; by February, 2012, the share increased to 21%.

As more and more companies adopt a “Bring Your Own Device” philosophy, the most successful technology brands are creating powerful mobile computing devices that span both work and play, reports the 2012 Harris Poll EquiTrend (EQ) study.