Measuring the effectiveness of branded entertainment programs is the goal of a new model introduced by Ogilvy & Mather. The model is being endorsed by leading production and broadcast companies who plan to adapt the approach to support measurement of their branded entertainment properties. VIEW PRESENTATION Here.
Agency
Lopez Negrete Communications scores double WIN at 2012 ARF Ogilvy Awards.
Lopez Negrete Communications, Inc. won the Gold in the “Multicultural” category at the American Research Federation (ARF) 2012 David Ogilvy Awards ceremony on March 28 in New York City for its “Enciendete FiOS” campaign launched for the agency’s largest client, Verizon Telecom. This is the fourth year that the Multicultural Award category has been offered by the ARF in this competition. Lopez Negrete won the Gold for the first two years the category was created, first for Bank of America and subsequently for Wal-Mart Stores, both long-standing legacy clients of the agency.
ANA 2012 Recession Survey Shows Steadfast, Conservative Outlook
Even as the nation’s economic outlook brightens, marketers continue to spend conservatively as budgets remain steadfast, according to the latest ANA (Association of National Advertisers) Recession survey, 6th edition. The majority of marketers surveyed (84 percent) are still being asked to tightly manage their controllable spending, which is a slight increase compared to last year (77 percent). This number peaked in 2009 with nine out of 10 marketers sharing this sentiment.
Is there such a thing as a multicultural consumer segment?
By Jose Villa / Sensis We hear the term “multicultural” a lot. Marketers, academics, and industry leaders love to talk about multicultural groups and the growth of America’s multicultural population — the various minority groups, including Hispanic, African-American, Asian, and “other” (Middle Eastern, European, South Asian, etc.) that are rapidly expanding in size and influence.
Trujillo named Managing Director OMD Latino
Halim Trujillo has been named the new Managing Director of OMD Latino based in Chicago.
Communication Behaviors in the Multicultural Marketplace
In 2011 with our national online data set we summed the number of hours per week that different cultural groups spend on different communication activities in English and in another language. By Felipe Korzenny, Ph.D.
Culture matters even More in a Multiscreen World.
Culture is context. That is, culture is that loose and vague collection of values, symbols, rituals, habits, style and attitudes that characterize and distinguish a group of people. The amorphous and hard-to-finger qualities that differentiate the U.S. context from, say, the Japanese or Eastern Europe or Malaysian contexts all become key in how new platforms find a place within people’s lives.
Girl Scouting Works: The Alumnae Impact Study.
Girl Scouting Works: The Alumnae Impact Study is national research report investigating the effects of Girl Scouting on its alumnae population of women. DOWNLOAD Report Here.
It’s All In the Mix: Maximizing Return on Brand Investment
Marketers commonly assume that investment in branding and advertising will increase sales, profits and brand loyalty, but a recent Nielsen study suggests that marketing dollars spent do not necessarily mean revenue realized.
Digital drives US Local Ad Spending Growth.
According to local advertising research firm BIA/Kelsey, US companies will spend an expected $136.2 billion on local advertising—including traditional, online and mobile—this year. That number is expected to climb steadily toward $151.3 billion by the end of 2016.
Why & How Consumers connect with Brands online.
The reasons that consumers “Like” businesses and nonprofits on Facebook and subscribe to their mailing lists are very similar, according to a new study conducted by Constant Contact, Inc. and research firm Chadwick Martin Bailey. The study, which details the reasons why and how consumers “Like” pages on Facebook and subscribe to email lists, also revealed that consumers are more likely to opt in to receive communications from local businesses than national businesses in email and on Facebook. DOWNLOAD Report HEre.
Global Executives consuming all forms of media — all the time.
Doremus and the Financial Times, have annually partnered to survey senior executives around the globe to learn their views on a range of business topics.
The New Hispanic Press — Social Media Revolutionized The Channels of Trust
The press has always been a very influential channel of trust and the main focus of many PR campaigns – How to get The New York Times, CNN, Univision, El Nuevo Herald to publish something positive and influential about my product, service, campaign? How to generate that press coverage? How to engage the press and end consumers to spread the news? BY Natalie Boden – President – BodenPR
Available at HispanicPRpro.com
