Agency

In 2011 with our national online data set we summed the number of hours per week that different cultural groups spend on different communication activities in English and in another language. By Felipe Korzenny, Ph.D.

Culture is context. That is, culture is that loose and vague collection of values, symbols, rituals, habits, style and attitudes that characterize and distinguish a group of people. The amorphous and hard-to-finger qualities that differentiate the U.S. context from, say, the Japanese or Eastern Europe or Malaysian contexts all become key in how new platforms find a place within people’s lives.

Girl Scouting Works: The Alumnae Impact Study is national research report investigating the effects of Girl Scouting on its alumnae population of women. DOWNLOAD Report Here.

Marketers commonly assume that investment in branding and advertising will increase sales, profits and brand loyalty, but a recent Nielsen study suggests that marketing dollars spent do not necessarily mean revenue realized.

According to local advertising research firm BIA/Kelsey, US companies will spend an expected $136.2 billion on local advertising—including traditional, online and mobile—this year. That number is expected to climb steadily toward $151.3 billion by the end of 2016.

The reasons that consumers “Like” businesses and nonprofits on Facebook and subscribe to their mailing lists are very similar, according to a new study conducted by Constant Contact, Inc. and research firm Chadwick Martin Bailey. The study, which details the reasons why and how consumers “Like” pages on Facebook and subscribe to email lists, also revealed that consumers are more likely to opt in to receive communications from local businesses than national businesses in email and on Facebook. DOWNLOAD Report HEre.

Doremus and the Financial Times, have annually partnered to survey senior executives around the globe to learn their views on a range of business topics.

The press has always been a very influential channel of trust and the main focus of many PR campaigns – How to get The New York Times, CNN, Univision, El Nuevo Herald to publish something positive and influential about my product, service, campaign? How to generate that press coverage? How to engage the press and end consumers to spread the news? BY Natalie Boden – President – BodenPR

Available at HispanicPRpro.com

As I remember it, even Tere Zubi’s manner of speaking was three dimensional. Her words danced with the same kind of energy that vibrated through the rest of her, like she was moving in 20 directions at the same time, her unique syncopation helping her stay ahead of the game. Someone who loved her dearly recently referred to her as un personaje (“quite the character”), and she was. More than just special, Tere was vibrant, hysterical, dynamic, demanding, giving, insightful, irreverent, charming, strong-willed, quick-witted, resourceful and real. It comes as no surprise then, to those who knew her well and to those who’ve admired her from a distance, that tonight, Tuesday, March 27th, Tere Zubizarreta will be the first Hispanic woman to be inducted into the American Advertising Federation Hall of Fame. Courtesy of Zubination.

uSamp introduced its proprietary Hispanic panel. The new panel debuts with more than 100,000 members – the result of creative and effective recruitment efforts – and complements uSamp’s global panel of some 7.5 million respondents.

Arbitron Inc. announced that it has entered into a settlement with the Attorney General of the State of California, the Los Angeles City Attorney and the San Francisco City Attorney, which has resolved all allegations against Arbitron in a lawsuit that was filed on March 21, 2012 in the Superior Court of the State of California, County of San Francisco relating to the marketing and commercialization of the Arbitron Portable People Meter™ (PPM™) radio ratings service in Los Angeles, Riverside-San Bernardino, Sacramento, San Diego, San Francisco and San Jose, California.

The Federal Trade Commission, the nation’s chief privacy policy and enforcement agency, issued a final report setting forth best practices for businesses to protect the privacy of American consumers and give them greater control over the collection and use of their personal data.