Agency

Social media the most popular distribution channel

uSamp introduced its proprietary Hispanic panel. The new panel debuts with more than 100,000 members – the result of creative and effective recruitment efforts – and complements uSamp’s global panel of some 7.5 million respondents.

Arbitron Inc. announced that it has entered into a settlement with the Attorney General of the State of California, the Los Angeles City Attorney and the San Francisco City Attorney, which has resolved all allegations against Arbitron in a lawsuit that was filed on March 21, 2012 in the Superior Court of the State of California, County of San Francisco relating to the marketing and commercialization of the Arbitron Portable People Meter™ (PPM™) radio ratings service in Los Angeles, Riverside-San Bernardino, Sacramento, San Diego, San Francisco and San Jose, California.

The nation’s urban population increased by 12.1 percent from 2000 to 2010, outpacing the nation’s overall growth rate of 9.7 percent for the same period, according to the U.S. Census Bureau. The Census Bureau released the new list of urban areas today based on 2010 Census results.

Over the past months I’m seeing the general market digital and social media conference/event circuit dedicating a growing Latino voice to its overall event themes, programs and activities. By Cristy Clavijo-Kish – CEO & Partner, Hispanicize digital

The Web Is Dead? No. Experts expect apps and the Web to converge in the cloud; but many worry that simplicity for users will come at a price. DOWNLOAD Report Here.

Distracted consumers still give marketers multiple chances to make an impression

In late February, three of us—Alex Pallete and Ramon Jimenez from the JWT Global Task Force and Will Palley, trends strategist for JWTIntelligence—rented a modernist flat in Barcelona and set about covering the Mobile World Congress 2012. For three and a half packed days, we made our way through keynotes, panels and 1,400 exhibitors, along with 67,000 attendees ready to network every corner of the impressive Fira de Barcelona—all of it presented under the promising line “Redefining Mobile.” DOWNLOAD Report Here.

The day is coming when retailers will have to optimize prices at the individual customer level, on the fly and in full view of everyone. Here’s a look at what that transition will entail. DOWNLOAD report Here.

NGL Media has produced a Digital campaign featuring singing duo Chino & Nacho, in conjunction with Universal Music Latin Entertainment and Zubi Advertising, on behalf of Ford Motor Company

Amid the fast and sweeping change that is transforming the retail and consumer goods marketplace, traditional industry players are struggling to keep up. In fact, many are already on the sidelines, watching their historically loyal shoppers be tempted by more choices than ever before and influenced by new channels of interaction and the offers of new entrants. DOWNLOAD Report Here.

NPD recently cited the Hispanic population “among the factors that will shape the restaurant industry in 2012 and beyond.” So, how do you build marketing campaigns that will get Hispanics in the door? What menus and environment will create brand loyalty? Univision commissioned Burke to conduct primary research to answer these questions and more. REGISTER for Webinar Here.

Only 4% of print ads in the US contained 2-D mobile barcodes in 2011, but their use is growing, according to advertising tracking firm Competitrack. A February 2012 report by the company found that well-planned campaigns put mobile barcodes in attention-grabbing places, and then gave customers a clear call to action to lead them to content.

Marketers buying print or TV ads are often stuck with the same creative for the entire campaign lifecycle, even if periodic brand-health metrics show low favorability toward the campaign or poor ad recall.