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Marketers commonly assume that investment in branding and advertising will increase sales, profits and brand loyalty, but a recent Nielsen study suggests that marketing dollars spent do not necessarily mean revenue realized.

According to local advertising research firm BIA/Kelsey, US companies will spend an expected $136.2 billion on local advertising—including traditional, online and mobile—this year. That number is expected to climb steadily toward $151.3 billion by the end of 2016.

The reasons that consumers “Like” businesses and nonprofits on Facebook and subscribe to their mailing lists are very similar, according to a new study conducted by Constant Contact, Inc. and research firm Chadwick Martin Bailey. The study, which details the reasons why and how consumers “Like” pages on Facebook and subscribe to email lists, also revealed that consumers are more likely to opt in to receive communications from local businesses than national businesses in email and on Facebook. DOWNLOAD Report HEre.

Doremus and the Financial Times, have annually partnered to survey senior executives around the globe to learn their views on a range of business topics.

The press has always been a very influential channel of trust and the main focus of many PR campaigns – How to get The New York Times, CNN, Univision, El Nuevo Herald to publish something positive and influential about my product, service, campaign? How to generate that press coverage? How to engage the press and end consumers to spread the news? BY Natalie Boden – President – BodenPR

Available at HispanicPRpro.com

As I remember it, even Tere Zubi’s manner of speaking was three dimensional. Her words danced with the same kind of energy that vibrated through the rest of her, like she was moving in 20 directions at the same time, her unique syncopation helping her stay ahead of the game. Someone who loved her dearly recently referred to her as un personaje (“quite the character”), and she was. More than just special, Tere was vibrant, hysterical, dynamic, demanding, giving, insightful, irreverent, charming, strong-willed, quick-witted, resourceful and real. It comes as no surprise then, to those who knew her well and to those who’ve admired her from a distance, that tonight, Tuesday, March 27th, Tere Zubizarreta will be the first Hispanic woman to be inducted into the American Advertising Federation Hall of Fame. Courtesy of Zubination.

uSamp introduced its proprietary Hispanic panel. The new panel debuts with more than 100,000 members – the result of creative and effective recruitment efforts – and complements uSamp’s global panel of some 7.5 million respondents.

Arbitron Inc. announced that it has entered into a settlement with the Attorney General of the State of California, the Los Angeles City Attorney and the San Francisco City Attorney, which has resolved all allegations against Arbitron in a lawsuit that was filed on March 21, 2012 in the Superior Court of the State of California, County of San Francisco relating to the marketing and commercialization of the Arbitron Portable People Meter™ (PPM™) radio ratings service in Los Angeles, Riverside-San Bernardino, Sacramento, San Diego, San Francisco and San Jose, California.

The Federal Trade Commission, the nation’s chief privacy policy and enforcement agency, issued a final report setting forth best practices for businesses to protect the privacy of American consumers and give them greater control over the collection and use of their personal data.

The accelerating pace of smartphone adoption and data usage, increasing capital expenditure driven by the transition to 4G networks, and declining mobile voice usage is creating significant pressures on existing revenue models and profitability for wireless carriers, according to respondents to a survey conducted by PwC US titled: No wires attached: 2011 North American wireless industry survey. DOWNLOAD Report Here.

comScore, Inc. released full study results from its U.S.-based vCE Charter Study involving online advertising campaigns for 12 premium national advertisers. The study found that, in many cases, a large portion of ad impressions are not delivered according to plan, and that the quality of ad delivery can vary greatly based on a variety of factors, including site, placement, creative and targeting strategy. DOWNLOAD Report Here.

Social media the most popular distribution channel

The nation’s urban population increased by 12.1 percent from 2000 to 2010, outpacing the nation’s overall growth rate of 9.7 percent for the same period, according to the U.S. Census Bureau. The Census Bureau released the new list of urban areas today based on 2010 Census results.

NGL Media has produced a Digital campaign featuring singing duo Chino & Nacho, in conjunction with Universal Music Latin Entertainment and Zubi Advertising, on behalf of Ford Motor Company