Agency

Last month I attended one of the best parties in L.A. No, I’m not talking about the Oscars. I’m talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Published by Manny Gonzalez

Read more at HispanicAd.com’s El Blog

Adam Shlachter has spent more than a decade developing digital marketing programs and solutions for brands. Since joining MEC in 2006, he has worked with clients that include Macy’s, KFC and Ikea, and has managed agency relationships with partners such as AOL, CBS Interactive, Facebook, Google, Hearst Digital, Yahoo! and Microsoft.

An estimated 214 million people — about 3% of the world’s population — have migrated across international borders as of 2010. While the percentage may seem small, if the migrants were counted as one nation, they would constitute the fifth most populous country in the world, just behind Indonesia and ahead of Brazil.

Traditionally, retailers have been the middlemen between consumers and brand manufacturers, but these roles are becoming more fluid with the rise of ecommerce. Consumer goods companies have started selling to shoppers through direct online channels, and in the process are gaining access to valuable market research data.

By Xavier Mantilla | Director of Sales – RedMas In the last 24 months we have seen a shift in the way brands and general market media agencies have come together to work with Hispanic media companies in order to reach these valued consumers. However there are huge shifts in behavior that most of us that work in the media space are yet to face. For a long time we always used terms like “targeted content” to mean Spanish language media (planning and buying), however, when we spend upwards of 90% of our budgets on Spanish language only

International Women’s Day (IWD) is the ideal time to discuss a recent DDB Life Style Study, which shed new light on what it’s like to be a woman today and reveals that women are becoming increasingly assertive and ambitious. Modern women aren’t afraid to speak their minds, and believe that hard work will make it possible to reach the top of their chosen profession. International Women’s Day was instituted during the early 1900’s amidst a zeitgeist of radical change and vast expansion and is currently observed in countries around the world.

Now that we are well into the New Year, I thought it would be worthwhile to provide an update on the state of the Hispanic online market. Overall, the market continues to be rich and vibrant and the data points to a clear opportunity for online marketers in 2012.

Latinum Network today announced the official launch of VozLatinum, a new online community leveraged by marketers who want to get to know the U.S. Hispanic consumer.

The American automotive industry had traveled a tough road through the economic downturn, but according to a new complementary study and accompanying infograpghic from local market consumer research firm Scarborough, the American auto industry will be putting the pedal to the metal this coming year. DOWNLOAD Study Here.

AHAA: The Voice of Hispanic Marketing has released its second comprehensive study which revealed a positive connection between corporate Hispanic marketing and revenue growth specific for Consumer Packaged Goods (CPG) and CPG-based retail companies. In fact, the data showed a significant difference in the revenue growth rate attained by CPG companies which designate a higher focus to the Hispanic market than those corporations who focus less.

As Facebook prepares for its long-anticipated initial public offering (IPO) and consumer fears mount over how their personal data could be used to subject them to greater volumes of more intrusive advertising, American and British consumers are warning of a major backlash as more than one in four (27 per cent) British and one in five (20 per cent) American consumers online would stop using a product or service – such as the social networking site – if they were subjected to too much advertising. DOWNLOAD InfoGraphic Here

VPE Public Relations, a national Hispanic-owned communications agency in Los Angeles, launched 2012 by adding five new accounts to its client roster: AbilityFirst, American Academy of Ophthalmology, Building Healthy Communities Eastern Coachella Valley, Valley Presbyterian Hospital and Hulu.

Terra is launching a new interactive music platform today, March 7 featuring Locos Por Juana, the two-time Grammy-nominated bilingual Latin Band. Tune in today at 4:00pm ET on terra.com.

Converging transformative technologies – cloud, social, mobile and analytics – are driving many companies to advance their human resource (HR) capabilities and enhance performance in 2012. This is according to “Leap Ahead,” Deloitte’s second annual Human Capital Trends report.

AMG Strategic Advisors, a recently formed strategy and insights consulting unit of Acosta Marketing Group (AMG) has released the results from its comprehensive Trend Behind the Spend: A Study of Trade Promotion and Merchandising Spending in the CPG Industry. The report analyzed key indicators that reflect today’s retail environment as well as emerging trends in CPG and retailer marketing – making it one of the industry’s most robust reports to date. The results include actionable steps for maximizing marketing budgets, gaining a competitive advantage and leveraging trends. DOWNLOAD Report Here.