Agency

There is a war taking place in advertising, one that will determine what the industry will look like for years to come. This battle is being waged on multiple fronts, but the outcome will be based on one question: What technology will marketers use to create, target, deliver and measure their ads? The winning software will make its makers rich and powerful. The losers will fade into history. Everyone else in advertising will be inexorably linked to the technology that wins, perhaps for generations.

SONIC launched their new bicultural website, designed as customers were sitting in a car at their local SONIC. The website features a distinctly Hispanic flair while capturing the authentic dining experience that makes the popular destination unique in the restaurant industry.

Ten years ago no-one would have bet on a three-night sold out show at Madison Square Garden featuring a fairly unknown and not-so-popular genre: Bachata. Fast forward now and the New York Times refers to the genre and singer Romeo Santos as, “Crossing Over, No Translation Needed … Suave, sweet-voiced singer Romeo is a major star and heartthrob… one of the most prominent Latin singers in the country.” By Lili Gil, Hispanic Market Expert, Media Contributor & Cofounder XL Alliance

Available on HispanicCMO.com

A plurality of the American public believe that young adults are having the toughest time of any age group in today’s economy — and a lopsided majority says it’s more difficult for today’s young adults than it was for their parents’ generation to pay for college, find a job, buy a home or save for the future. DOWNLOAD Report Here.

Everyone knows what a brand is, and everyone knows what advertising is. Some of us may be confused about promotion and merchandising but most have a basic idea, at least, of what they are. DOWNLOAD Report Here.

It’s a complicated world for corporate America as consumer perceptions grow increasingly negative. With the erosion of trust in corporate leadership, consumers have higher expectations and are demanding more information and transparency from companies with which they plan to spend their hard-earned dollars.

A new white paper released by Global Advertising Strategies (Global) looks at key factors that contribute to medication non-adherence among ethnic minority patient population in the United States. “Blueprint for an Effective Cross-Cultural Medication Adherence Program” examines culturally-specific causes beyond socio-economic and cost-related that impact general medication adherence problems.

The DDB Life Style Study has revealed insights on the differences between men and women’s perspectives about the significance of Valentine’s Day.

I recently joined Linda Levy, vice president of Merchandise Marketing for Cosmetics and Fragrances at Macy’s and Alexandra Vegas, director of the Multicultural Business Development Organization at Procter & Gamble, at a Cosmetics Executive Women (CEW) event aimed at marketing beauty to the Hispanic consumer. At this New York City gathering of retail, beauty and cosmetic professionals, my fellow panelists and I offered insights and strategies on how to drive sales with Hispanic consumers. By Graciela Eleta / Univision Insights Blog

Americans spend more than 33 hours per week watching video across the screens, according to the latest Nielsen Cross-Platform Report. But how they’re consuming content—traditional TV and otherwise—is changing. Demonstrating that consumers are increasingly making Internet connectivity a priority, 75.3 percent pay for broadband Internet (up from 70.9% last year); 90.4 percent pay for cable, telephone company-provided TV or satellite. Homes with both paid TV and broadband increased 5.5 percent since last year.

comScore, Inc. released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current marketplace and what these trends mean for the year ahead. DOWNLOAD Report Here.

elwiri, a lifestyle mobile phone application that provides all its content in Spanish, announced that after careful selection, DIÁLOGO was selected as agency of record to launch its nationwide audience outreach campaign.

Todobebé, Inc revealed key insights about Latinas and Hispanic mothers, after analyzing data from polls conducted during 2011 among visitors to its site.

In the last 24 months we have seen a shift in the way brands and general market media agencies have come together to work with Hispanic media companies in order to reach these valued consumers. However there are huge shifts in behavior that most of us that work in the media space are yet to face. By Xavier Mantilla | Director of Sales – RedMas

AVAILABLE of HispanicAd.com’s El Blog

A mom’s own circle of friends is her most trusted source of information when considering purchases for her family and herself, according to results of The Shopping Mom’s Mindset, a new study released by The 360PR MomSquad and conducted by 360 Public Relations and Cool Mom Picks. At the same time, the study found that a brand’s web site still trumps its Facebook page and Twitter stream as a mom-trusted resource, though moms continue to increase their use of Facebook and other social media.