I’ve been very interested in the emerging trend of collaborative consumption, where people share goods and services collectively rather than buying them individually. This has huge implications for standard business models, which assume that you can sell more stuff because everyone wants one (or even multiple versions) of their own. What if our economic preferences are shifting from ownership to access? How does that change that way that we think about business models, innovation, and customers? By Lee Shupp / Cheskin
Agency
National Study quantifies the ‘Sharing Economy’ Movement.
The Sharing Economy movement has gone mainstream. According to a national consumer study, not only did a 60 percent of overall respondents find the concept of sharing appealing, but a full 71 percent of those who have used shareable products expect to continue.
Decision 2012: Latinos Missing in Action on Sunday Morning Network News Shows.
Last March 2011, the National Hispanic Foundation for the Arts (NHFA) launched the Art of Politics Impact Project to address the lack of Latino commentators and guests on the four network Sunday news shows: ABC’s This Week, CBS’s Face the Nation, FOX News Sunday, and NBC’s Meet The Press.
Zaslav and Bastón Patiño join Univision Board.
Univision Communications Inc. announced that David Zaslav, president and CEO of Discovery Communications, and José Bastón Patiño, president of Television and Content for Grupo Televisa, S.A.B. , have been elected to its Board of Directors.
Kleenex Brand calls on Hispanic Kids to ‘Atrapa Estornudos’.
The Kleenex Brand is calling on Hispanic kids to join the fight against colds by becoming Certified Sneeze Catchers or “Atrapa Estornudos.” This time, however, the brand is also looking for mom to join the cause.
MAS Consulting Group to offer political consulting in Tejas.
MAS Consulting Group’s political trio, César Martinez, Karla Fernandez Parker and Nelda Carrizales announce they are geared-up to provide consulting services to all candidates seeking to attract the key Latino vote and Latinos running for office in Texas.
Cacao Communications launches US-regional campaign for the Venezuelan Presidential Primary Election.
Cacao Communications announced they have launched the US-regional campaign for the Venezuelan Presidential Primary Election, which is to be celebrated next February 12th worldwide.
Marketers split on Future of Targeting.
Research from AT&T AdWorks conducted in September 2011 found a majority of marketers and agencies believe audience targeting will completely replace content targeting in the future. But at 60% vs. 40%, that view was far from universal.
Facebook preferred Social Network among Creative Professionals.
When it comes to connecting online with friends, colleagues and acquaintances, Facebook is the place to be for those in creative fields, a new survey by The Creative Group suggests. More than half (56 percent) of advertising and marketing executives interviewed said Facebook would be their social media site of choice if they were limited to using just one. DOWNLOAD Business Etiquette: The New Rules in a Digital Age HERE.
62% of Consumers are more likely to purchase a product if their opinion has been sought by brand.
A Cint survey has found that brands investing in market research will reap rewards, with almost two-thirds (62%) of those surveyed stating they were more likely to purchase a brand’s product if they were asked their opinion in a study.
Online Ad Spending consolidates among Search, Banners, Video.
As US online ad spending closes in this year on $40 billion, the bulk of that spending will go toward just a few formats: search, banners and video advertising.
Why your agency positioning strategy should not be based on facts
When it comes to your agency’s business strategy (positioning), the best place to start is to make sure you’ve struck the right balance between authenticity and aspiration.
Why your agency positioning strategy should not be based on facts
by Tim Williams / Ignition Consulting Group
Available on HispanicCMO.com, HispanicAccountPlanner.com and HispanicPRpro.com
Cultural Influences impact Retirement Planning & Decision-Making.
ING U.S. released key findings from a comprehensive study(1) commissioned by the ING Retirement Research Institute that examined the attitudes, behaviors and preparedness of different ethnic groups, including African-Americans, Asians and Hispanics, regarding their future retirement. The research showed that while Americans of all backgrounds encounter similar barriers to saving and planning, cultural differences account for disparate experiences among the groups.
360i Report on Hispanic Digital Influencers.
360i launched a series of reports exploring the role social media plays in the lives of Hispanics living in the United States. Reaching and engaging this population has become increasingly important to marketers over the past decade. The growth of this population presents both the promise of reaching a dynamic and engaged audience – armed with ever-increasing purchasing power – and the challenge of understanding the cultural nuances of a demographic with unique digital behaviors. DOWNLOAD Report Here.
