Agency

International Women’s Day (IWD) is the ideal time to discuss a recent DDB Life Style Study, which shed new light on what it’s like to be a woman today and reveals that women are becoming increasingly assertive and ambitious. Modern women aren’t afraid to speak their minds, and believe that hard work will make it possible to reach the top of their chosen profession. International Women’s Day was instituted during the early 1900’s amidst a zeitgeist of radical change and vast expansion and is currently observed in countries around the world.

As Facebook prepares for its long-anticipated initial public offering (IPO) and consumer fears mount over how their personal data could be used to subject them to greater volumes of more intrusive advertising, American and British consumers are warning of a major backlash as more than one in four (27 per cent) British and one in five (20 per cent) American consumers online would stop using a product or service – such as the social networking site – if they were subjected to too much advertising. DOWNLOAD InfoGraphic Here

Latinum Network today announced the official launch of VozLatinum, a new online community leveraged by marketers who want to get to know the U.S. Hispanic consumer.

The American automotive industry had traveled a tough road through the economic downturn, but according to a new complementary study and accompanying infograpghic from local market consumer research firm Scarborough, the American auto industry will be putting the pedal to the metal this coming year. DOWNLOAD Study Here.

AHAA: The Voice of Hispanic Marketing has released its second comprehensive study which revealed a positive connection between corporate Hispanic marketing and revenue growth specific for Consumer Packaged Goods (CPG) and CPG-based retail companies. In fact, the data showed a significant difference in the revenue growth rate attained by CPG companies which designate a higher focus to the Hispanic market than those corporations who focus less.

Converging transformative technologies – cloud, social, mobile and analytics – are driving many companies to advance their human resource (HR) capabilities and enhance performance in 2012. This is according to “Leap Ahead,” Deloitte’s second annual Human Capital Trends report.

VPE Public Relations, a national Hispanic-owned communications agency in Los Angeles, launched 2012 by adding five new accounts to its client roster: AbilityFirst, American Academy of Ophthalmology, Building Healthy Communities Eastern Coachella Valley, Valley Presbyterian Hospital and Hulu.

AMG Strategic Advisors, a recently formed strategy and insights consulting unit of Acosta Marketing Group (AMG) has released the results from its comprehensive Trend Behind the Spend: A Study of Trade Promotion and Merchandising Spending in the CPG Industry. The report analyzed key indicators that reflect today’s retail environment as well as emerging trends in CPG and retailer marketing – making it one of the industry’s most robust reports to date. The results include actionable steps for maximizing marketing budgets, gaining a competitive advantage and leveraging trends. DOWNLOAD Report Here.

Terra is launching a new interactive music platform today, March 7 featuring Locos Por Juana, the two-time Grammy-nominated bilingual Latin Band. Tune in today at 4:00pm ET on terra.com.

On March 6, 1912 when two decoratively embossed chocolate-flavored biscuits met up with a rich crème filling: OREO was born! In honor of this delicious milestone, the World’s Favorite Cookie is on a mission to reignite the spirit of childhood by celebrating the kid inside all of us.

Political observers regularly draw parallels between political communications and consumer marketing. Whether it’s increasing use of social media, data mining or breakthrough creative style, political campaigns and consumer ad campaigns are always watching each other — looking for the next great idea. By: Randy Falco / CEO – Univision Communications for Politico

LIVESTRONG published the case study behind its successful Hispanic/Latino outreach campaign which seeks to close the gap in health disparities for Hispanics diagnosed with cancer. The campaign received an honorable mention for Multicultural Marketing Campaign of the Year at the PRWeek Awards.

As TV networks struggle to find right balance between digital and traditional access to their content, new research from Knowledge Networks shows that online access wins favor with consumers in ways often overlooked by standard metrics.

In alignment with their vision to support the wellbeing of Hispanic families in the U.S., Bedoyecta, the multi-vitamin brand marketed by Valeant Consumer Products, a division of Valeant Pharmaceuticals North America, LLC, launches a partnership with the organization Latinos in College (LIC).