Agency

Political observers regularly draw parallels between political communications and consumer marketing. Whether it’s increasing use of social media, data mining or breakthrough creative style, political campaigns and consumer ad campaigns are always watching each other — looking for the next great idea. By: Randy Falco / CEO – Univision Communications for Politico

LIVESTRONG published the case study behind its successful Hispanic/Latino outreach campaign which seeks to close the gap in health disparities for Hispanics diagnosed with cancer. The campaign received an honorable mention for Multicultural Marketing Campaign of the Year at the PRWeek Awards.

As TV networks struggle to find right balance between digital and traditional access to their content, new research from Knowledge Networks shows that online access wins favor with consumers in ways often overlooked by standard metrics.

In alignment with their vision to support the wellbeing of Hispanic families in the U.S., Bedoyecta, the multi-vitamin brand marketed by Valeant Consumer Products, a division of Valeant Pharmaceuticals North America, LLC, launches a partnership with the organization Latinos in College (LIC).

Consumer demand—and the associated spending behaviors across products and services produced by this demand—is the core engine that drives our entire economy.

According to beauty market research conducted by The NPD Group, Inc. in 2011, total U.S. prestige beauty generated $9.5 billion, an increase of 11 percent in dollars, compared to $8.6 billion in 2010. In addition, the outstanding dollar results were achieved with all beauty categories surpassing pre-recession levels.

The Association of National Advertisers (ANA) applauds the U.S. District court for the District of Columbia for issuing a permanent injunction blocking the enforcement of the Food and Drug Administration (FDA) Rule requiring graphic new warnings on all tobacco products and advertising.

Houston based Lopez Negrete Communications (LNC) announced that Sandra Alfaro has joined the agency to help lead the account management teams.

Euro RSCG Worldwide PR won the PRWeek Award’s Multicultural Marketing Campaign of the Year for its “Meeting the Eye Health Needs of Culturally Diverse Groups” program for Transitions Optical, Inc.

PRISA celebrates the first year of operation of its digital division for the Americas in the US.

New global research from Accenture, titled “The Path Forward,” has found that despite being dissatisfied with their jobs, the majority of professionals plan to stay with their current employers.

We hear the term “multicultural” a lot. Marketers, academics, and industry leaders love to talk about multicultural groups and the growth of America’s multicultural population – the various minority groups, including Hispanic, African-American, Asian, and “other” (Middle Eastern, European, South Asian, etc.) that are rapidly expanding in size and influence. As a marketer, I’ve always grappled with the question of whether this is an actual segment or just convenient nomenclature, created by corporate America to neatly package what would otherwise be very distinct groups of individuals. By Jose Villa / Sensis

Available on HispanicAd.com’s El Blog

On March 1, 2012 was the anniversary of Congress passing the Census Act of 1790. President George Washington signed the law, which authorized the collection of population data by U.S. Marshals. Although the act included the specific inquiries marshals asked at each home they visited, they did not receive printed forms on which to record the data. Marshals used their own paper and designed their own forms — a practice followed until the U.S. government began supplying printed census schedules in 1830.

With new leadership comes new energy and ambition, making this a year for continued growth for the Hispanic Public Relations Association, Los Angeles chapter (HPRA-LA) as it announces the new incoming board and welcomes new members. With the new board, HPRA-LA will build upon strategic partnerships and strengthen its commitment to provide PR professionals and students the resources to thrive in this evolving Hispanic public relations industry.

Latina Insights, the marketing services division of Latina Media Ventures, has released the first in a series of surveys revealing the shopping and retail consumption behaviors of the U.S. acculturated Latin female consumer.