The New Generation Latino Consortium, the only organization dedicated to educating and informing the business and entertainment worlds about the importance of the New Generation Latino (NGL) market, is hosting the fifth installment of the industry leading ‘NGLC Media, Marketing & Entertainment Conference’ in New York City on Monday April 2, 2012.
Agency
59% of Consumers indicate difficulty understanding Nutritional Labels.
Nielsen released a new report indicating that 59 percent of consumers around the world have difficulty understanding nutritional labels on food packaging and more than half (53%) consider themselves overweight.
Today’s Woman is expanding her Sphere of Influence.
Today’s U.S. female consumer increases her impact as receiver, broadcaster and influencer of key information, according to a research study published by Fleishman-Hillard International Communications, in conjunction with Hearst Magazines. From her ever-expanding social circle to the unique way she buys across categories, the chief executive officer of American households is wielding her consumer influence like never before. DOWNLOAD Report Here.
Telemundo engages Social@Telemundo to launch Relaciones Peligrosas.
Telemundo Media is fully engaging its strategic digital unit Social@Telemundo, in launching an innovative social media strategy for the network’s latest original novela, “Relaciones Peligrosas,” starring Sandra Echeverria.
By all means, please check the “other” box.
As we see every year, 2012 started with lots of predictions, resolutions and good intentions. The marketing industry is no exception, as we hear perspectives from many experts across different disciplines and specialties about what will and won’t happen in our industry. This is always fun reading and often inspires at least a few minutes of reflection. The challenge, however, is to put our new year’s resolutions into practice. As soon as we get back to our routine, making any significant change becomes increasingly difficult, and we settle for doing business as usual. By Christian Filli / LatinWorks
Available on HispanicCMO.com, HispanicAccountPlanner.com and HispanicPRpro.com
Next-Generation Strategies for Advertising to Millennials.
The Millennial generation’s massive size and strong purchasing power, estimated to be $170 billion per year, makes them a valuable segment of the population for marketers to target. But given some of the unique characteristics of this generation, having grown up in the digital and information ages, it is critical that marketers have a clear understanding of this group and how to most effectively reach them through advertising. DOWNLOAD Report Here.
Can A New Year Change Your Perspective Of What It Means To Be Latino?
I never sleep better than during the holidays that now seem a faded distant memory. The new year has brought with it the reality of potentially great political change on the horizon, and with all the political rhetoric a reawakening to the disturbing truth of how Hispanics are viewed by many other Americans in this country. By Joe Castro – Zubi Advertising – Courtesy of Zubination
Available on HispanicCMO.com
Increase in Development, Execution & Effectiveness of Integrated Marketing Programs.
More than half of marketers surveyed are currently developing and executing integrated marketing communications (IMC) programs according to a new survey from the ANA (Association of National Advertisers). Integrated marketing is the integration of disciplines in the marketing mix creating one unified message to all stakeholders (consumers, employees, retailers, stockholders, etc.) regardless of the media or discipline used.
The Evolved CMO 2012: CMOs see Business Strategy & Digital Marketing as Top Priorities.
Chief marketing officers (CMOs) want to have greater influence in setting business strategy, and they feel an increasing need to raise their technology IQ, according to a new global CMO survey by Heidrick & Struggles and Forrester Research, Inc.
Digital Advertising Alliance announces ‘Your AdChoices’ Consumer Education Campaign.
The Digital Advertising Alliance (DAA), a coalition of the nation’s leading media and marketing trade associations, today announced the launch of the ‘Your AdChoices’ public education campaign designed to inform consumers about interest-based advertising and how to take greater control of their online privacy.
Media Growth Survey: Senior Executives Optimistic and Acquisitive.
Media industry executives are cautiously optimistic about 2012, as they expect less from organic growth in the year ahead and more growth to be driven by new product development, acquisitions and entering new markets and verticals. DOWNLOAD Report Here.
GM Parks $3 Billion Media Account at Carat
General Motors has consolidated its $3 billion global media-buying and -planning account with Aegis’ Carat as part of its ongoing effort to create efficiencies and cut costs and agencies.
US Online Ad Spend to Close in on $40 Billion.
US online ad spending will post growth well above 20% again this year to reach nearly $40 billion, eMarketer estimates, as the internet continues to prove its worth to advertisers in a tough economic climate.
Ad Agencies struggling to evolve in Digital Age.
A Chief Marketing Officer (CMO) Council report on client/agency effectiveness—dubbed “More Gain, Less Strain”—says the marketing shift to digital, social, and mobile channels is significantly impacting agency relationships, compensation models, and use of marketing technology and measurement systems.
