Fewer than half of Puerto Rico residents have access to the Internet, according to this week’s CARIBBEAN BUSINESS/WOSO Radio/Gaither International poll. Survey results are an excerpt of Gaither International’s newest syndicated study, the MBP (Media Brand Profiles).
Agency
2012 RSW/US New Year Outlook Survey
The 2012 RSW/US New Year Outlook Survey was completed by over 100 senior- level Marketers (“Clients”) and over 100 Agency Principals from Agencies of different types/sizes during December, 2011. DOWNLOAD Report Here.
US Online Ad Spend to Close in on $40 Billion.
US online ad spending will post growth well above 20% again this year to reach nearly $40 billion, eMarketer estimates, as the internet continues to prove its worth to advertisers in a tough economic climate.
70% of Consumers avoid products if they dislike Parent Company.
A new global study commissioned by Weber Shandwick found that the company behind the brand is critical to consumer purchasing decisions. Seventy percent of consumers surveyed avoid buying products if they do not like the parent company. Executives agree — in fact, 87 percent say that “a strong corporate brand is just as important as strong product brands.”
Embrace your inner ‘Screw-Up’
Humans hate making mistakes. But the fact is, making mistakes is an essential part of being human. Somehow, we have to learn to live on the edge of this paradox. For digital marketers, our entire industry is balanced on this particular precarious precipice. There are a few rules of thumb to “screwing up” successfully.
Bacardi celebrates 150th Anniversary.
Bacardi Limited declared that 2012 will be its most innovative year since the creation of BACARDI rum in 1862.
Tech Connects with Hispanics
Last week, close to 150,000 consumers and professionals descended on Las Vegas to take part in the Consumer Electronics Show, the world’s largest consumer technology tradeshow. By: Roberto Ruiz, Senior Vice President of Brand Solutions at Univision Communications Inc.
Latina Moms Balance Taste, Health & Convenience.
Like a masterful tightrope walker, Hispanic mothers are always concerned with balance. As it is, they already straddle two cultures: they are experiencing and adopting American traditions while holding on to their Hispanic values, traditions and heritage. By Liz Sanderson / Univision Consumer Insights
The Rules of Engagement: Loyalty in the U.S. and Canada
Markdowns and cash rebates, a strategy of many brands and retailers today, may actually be eroding brand loyalty, COLLOQUY reveals in a report that should serve as a wake-up call for U.S. marketers. When asked if it pays to be loyal to a favorite brand, only 12% of U.S. consumers strongly agree and only 17% say loyalty programs are a “very influential” factor in determining a purchase.
Lopez Alvarez named Sr VP of Alternative Programming at Telemundo Media.
Telemundo Media announced that Maria Lopez Alvarez has been named senior vice president of alternative programming. Alvarez, a 26-year industry veteran from Univision, will report to Alina Falcon, executive vice president, news and alternative programming, effective immediately.
Javier Garcia named GM of U.S. Hispanic, Yahoo!
Javier Garcia has been named general manager of the U.S. Hispanic business and operations for Yahoo!, and is responsible for leading, growing and developing Yahoo!’s Hispanic-facing media and advertising business.
