Agency

Continuing to demystify the myriad of digital data now available to marketers and online publishers, the Interactive Advertising Bureau (IAB) teamed with strategic consulting firm Winterberry Group to create a new study titled “From Information to Audiences: The Emerging Marketing Data Use Cases.” DOWNLOAD report Here,

Shoppers became more optimistic in Q4 2011, with an increase among those believing the economy improved in the last six months of 2011 and will continue to strengthen during the first six months of 2012, reports SymphonyIRI Group’s latest MarketPulse survey. However, the survey also underscored shoppers’ continued conservatism in spending practices and their focus on maintaining the frugal habits initiated during the recession.

According to people familiar with the matter, the two shops, along with the The Jeffrey Group, are finalists in a competitive review for the retail giant’s multicultural public-relations business.

On December 14, organizers of one of the nation’s premier live music events, the New Orleans Jazz & Heritage Festival, revealed the lineup for its 2012 extravaganza. Presented by Shell, “Jazz Fest” has become a two-weekend celebration of the best in American music. It has far outgrown its own name, and over the years has welcomed headline rock acts to the big stages.

“Your favorite beauty products are right here on Facebook,” tout marketers of cosmetics and toiletries as the global adoption of social media drives the outstanding growth in this emerging marketing method. Brands are rapidly moving ahead in the game with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities, but without dropping traditional marketing efforts, according to the new report Beauty Marketing 2011: U.S. Promotional Activities and Strategies Assessment by international consulting and research firm Kline & Company.

In the NY Times article published Saturday, January 14, “For many Latinos, Racial Identity is more Culture than Color” the author, Erika Lubliner reports that Cultural Identity is the main self-defining difference between Latinos and Non-Latinos living in the U.S. today. By Red Bean Society

To aid parents of diverse backgrounds navigate the fun, yet challenging responsibility of raising multicultural children ages 7-12, Latino marketing and PR expert Cristy Clavijo-Kish has joined forces with business partners to launch a new resource blog and media company, Los Tweens & Teens (www.LosTweens.com).

Hispanic sports fans have become one of ESPN’s most important target audiences, across digital and traditional platforms alike. And to be sure its efforts are as relevant and engaging as possible, ESPN Research+Analytics has made understanding this audience a top priority. By Robert DeFelice is Vice President, Client Service, in the Media team at Knowledge Networks.

Mindshare Worldwide, an advertising and marketing services agency that is part of Group M and the larger WPP company, was one of the first global, full-service media companies. Norm Johnston, Mindshare’s global digital leader, is responsible for overseeing and expanding the agency’s digital capabilities and strategy. He also works the front lines, advising clients on digital campaigns and media plans. Johnston spoke with eMarketer’s Lauren Fisher about the importance of looking beyond media devices and advertising channels when crafting a multichannel campaign. Norm Johnston – Global Digital Leader / Mindshare Worldwide

There is no denying that the past year brought about tremendous economic, political and social unrest. The Japanese earthquake and tsunami. The Arab Spring. The News of the World scandal. The Occupy Wall Street movement. Those brands that remained focused on their customers, employees, markets, demand and the environment forged ahead — and ended 2011 stronger than ever. DOWNLOAD Report Here.

impreMedia announced the relaunch of its websites with improved content, navigation and multimedia features.

At the legendary Puerto Rican Traveling Theater! The Society of the Educational Arts(SEA), under the artistic direction of Dr. Manuel A. Morán, announced the comeback of the smash hit, DC-7, The Roberto Clemente Story. This powerful musical, written and directed by Luis Caballero, will now take place at the legendary Off – Broadway Theatre – The Puerto Rican Traveling Theatre beginning February 14th 2012.

According to the results of a new study released by The NPD Group, Inc. women were more frugal and more thrifty then men in their spending for holiday gifts this past season.

The modern version of the family hearth, the TV, has been replaced by the PC and the tablet. A Microsoft “Family Technology Survey,” which asked parents which technology devices they used most to connect with immediate family members, found that 43% said a computer or tablet drew family members together. Only 21% of respondents said they gather around the TV for quality family time.

W.K. Kellogg Foundation (WKKF) released a new report, “Cultures of Giving: Energizing and Expanding Philanthropy by and for Communities of Color” with support from Rockefeller Philanthropy Advisors. This new report shows how the face of philanthropy is changing rapidly to become as ethnically, culturally and socioeconomically diverse as our country’s population, with some of the most significant growth stemming from identity-based philanthropy—a growing movement to spark philanthropic giving from a community on behalf of a community, where “community” is defined by race, ethnicity, gender or sexual orientation.