Agency

Ryan Partnership Chicago announced that Annie Lopez Kiperman will be joining the agency as a vice president. Lopez Kiperman will focus on new business and spearhead strategic planning and account management, with a particular emphasis on Hispanic marketing.

AAF Miami has confirmed the six member creative panel that will judge entries of the 2011-2012 AAF Miami ADDY Awards. This year’s panel is notable for its diversity and depth of experience. The ADDY Awards Competition honors creative excellence in advertising.

Cara O’Flynn announced the launch of Perspectiva Research, LLC. based in New York City dedicated to using data to make sure that clients’ strategies are aligned with current trends.

Despite continuing high unemployment and a persistently challenging economy, a majority of Americans say they are optimistic about 2012 both in terms of the country as a whole (62%) as well as for themselves and their families (78%), the latest AP-GfK Poll reveals, a national survey conducted December 8-12.

While several department stores forfeited profit by deep holiday discounting, Kohl’s won the hearts and mind of the customer with the highest overall Customer Relationship Score compared to other mid tier department stores. Kohl’s edges jcpenney on two of three Customer Relationship metrics – Emotional and Behavioral – while sharing the lead with jcpenney on the Rational dimension.

Always on, always connected: Finding growth opportunities in an era of hypermobile consumers. DOWNLOAD Report Here.

How do you effectively leverage the online medium to build your brand? There are a lot of opinions floating around, but what really works? In December of 2011, Vizu partnered with Digiday to assess the potential for the medium in 2012 and identify best practices for getting the most out of online brand advertising. Our survey of over 450 brands, agencies, and publishers found that there is significant opportunity for the growth of online brand advertising in 2012, but the outlook could be improved if the industry works together to clean up the “metrics morass” in the online medium. DOWNLOAD Reports Here.

According to the Census Bureau’s American Community Survey (ACS), the U.S. population in 2010 included 39.9 million foreign-born residents. This estimate, the latest available for the foreign-born population, is 1.5 million, or 4%, higher than the survey’s 38.5 million estimate in 2009.1 A variety of additional data, however, suggest that both the absolute increase and the percentage increase in the foreign-born population were substantially smaller. An analysis by the Pew Hispanic Center, a project of the Pew Research Center, concludes that the growth in the foreign-born population from 2009 to 2010 is a markedly lower 616,000, or 1.6%. DOWNLOAD Report Here.

Reaching consumers wherever they are has become increasingly complicated with the proliferation of media platforms. The online industry’s continuing reliance on impressions, click-throughs and other metrics unique to the web has prevented true cross-platform comparisons. To-date, limited information has prevented marketers from understanding the audience exposed to their online ads, and an impression-based focus has allowed frequencies to reach levels that are causing waste and inefficiencies. DOWNLOAD Report Here.

Almost one in three U.S. TV households – 35.9 million – owns four or more televisions, according to a new report on media usage from Nielsen. Across the ever-changing U.S. media landscape, TV maintains its stronghold as the most popular device, with 290 million Americans and 114.7 households owning at least one. In contrast, 211 million Americans are online and 116 million (ages 13+) access the mobile Web. DOWNLOAD Report Here.