Hispanic sports fans have become one of ESPN’s most important target audiences, across digital and traditional platforms alike. And to be sure its efforts are as relevant and engaging as possible, ESPN Research+Analytics has made understanding this audience a top priority. By Robert DeFelice is Vice President, Client Service, in the Media team at Knowledge Networks.
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impreMedia websites ‘New Look’.
impreMedia announced the relaunch of its websites with improved content, navigation and multimedia features.
Families see Digital Devices aid connection.
The modern version of the family hearth, the TV, has been replaced by the PC and the tablet. A Microsoft “Family Technology Survey,” which asked parents which technology devices they used most to connect with immediate family members, found that 43% said a computer or tablet drew family members together. Only 21% of respondents said they gather around the TV for quality family time.
How Consumers shopped for Holiday 2011 & How it sets the Stage for Retail 2012.
According to the results of a new study released by The NPD Group, Inc. women were more frugal and more thrifty then men in their spending for holiday gifts this past season.
DC-7, The Roberto Clemente Story
At the legendary Puerto Rican Traveling Theater! The Society of the Educational Arts(SEA), under the artistic direction of Dr. Manuel A. Morán, announced the comeback of the smash hit, DC-7, The Roberto Clemente Story. This powerful musical, written and directed by Luis Caballero, will now take place at the legendary Off – Broadway Theatre – The Puerto Rican Traveling Theatre beginning February 14th 2012.
Cultures of Giving: Energizing and Expanding Philanthropy by and for Communities of Color.
W.K. Kellogg Foundation (WKKF) released a new report, “Cultures of Giving: Energizing and Expanding Philanthropy by and for Communities of Color” with support from Rockefeller Philanthropy Advisors. This new report shows how the face of philanthropy is changing rapidly to become as ethnically, culturally and socioeconomically diverse as our country’s population, with some of the most significant growth stemming from identity-based philanthropy—a growing movement to spark philanthropic giving from a community on behalf of a community, where “community” is defined by race, ethnicity, gender or sexual orientation.
Fuentes, Sabah & Weinstock – Judges for 2011-2012 AAF Miami ADDY Awards.
AAF Miami has confirmed the six member creative panel that will judge entries of the 2011-2012 AAF Miami ADDY Awards. This year’s panel is notable for its diversity and depth of experience. The ADDY Awards Competition honors creative excellence in advertising.
Kohl’s edges jcpenney as the People’s Pick in Customer Relationship.
While several department stores forfeited profit by deep holiday discounting, Kohl’s won the hearts and mind of the customer with the highest overall Customer Relationship Score compared to other mid tier department stores. Kohl’s edges jcpenney on two of three Customer Relationship metrics – Emotional and Behavioral – while sharing the lead with jcpenney on the Rational dimension.
Annie Lopez Kiperman named VP of Hispanic Marketing at Ryan Partnership/Chicago.
Ryan Partnership Chicago announced that Annie Lopez Kiperman will be joining the agency as a vice president. Lopez Kiperman will focus on new business and spearhead strategic planning and account management, with a particular emphasis on Hispanic marketing.
Perspectiva Research launches.
Cara O’Flynn announced the launch of Perspectiva Research, LLC. based in New York City dedicated to using data to make sure that clients’ strategies are aligned with current trends.
American optimism prevails.
Despite continuing high unemployment and a persistently challenging economy, a majority of Americans say they are optimistic about 2012 both in terms of the country as a whole (62%) as well as for themselves and their families (78%), the latest AP-GfK Poll reveals, a national survey conducted December 8-12.
The 2012 Accenture Consumer Electronics Trends Study
Always on, always connected: Finding growth opportunities in an era of hypermobile consumers. DOWNLOAD Report Here.
U.S. Foreign-Born Population: How Much Change from 2009 to 2010?
According to the Census Bureau’s American Community Survey (ACS), the U.S. population in 2010 included 39.9 million foreign-born residents. This estimate, the latest available for the foreign-born population, is 1.5 million, or 4%, higher than the survey’s 38.5 million estimate in 2009.1 A variety of additional data, however, suggest that both the absolute increase and the percentage increase in the foreign-born population were substantially smaller. An analysis by the Pew Hispanic Center, a project of the Pew Research Center, concludes that the growth in the foreign-born population from 2009 to 2010 is a markedly lower 616,000, or 1.6%. DOWNLOAD Report Here.
