Agency

How do you effectively leverage the online medium to build your brand? There are a lot of opinions floating around, but what really works? In December of 2011, Vizu partnered with Digiday to assess the potential for the medium in 2012 and identify best practices for getting the most out of online brand advertising. Our survey of over 450 brands, agencies, and publishers found that there is significant opportunity for the growth of online brand advertising in 2012, but the outlook could be improved if the industry works together to clean up the “metrics morass” in the online medium. DOWNLOAD Reports Here.

According to the Census Bureau’s American Community Survey (ACS), the U.S. population in 2010 included 39.9 million foreign-born residents. This estimate, the latest available for the foreign-born population, is 1.5 million, or 4%, higher than the survey’s 38.5 million estimate in 2009.1 A variety of additional data, however, suggest that both the absolute increase and the percentage increase in the foreign-born population were substantially smaller. An analysis by the Pew Hispanic Center, a project of the Pew Research Center, concludes that the growth in the foreign-born population from 2009 to 2010 is a markedly lower 616,000, or 1.6%. DOWNLOAD Report Here.

Reaching consumers wherever they are has become increasingly complicated with the proliferation of media platforms. The online industry’s continuing reliance on impressions, click-throughs and other metrics unique to the web has prevented true cross-platform comparisons. To-date, limited information has prevented marketers from understanding the audience exposed to their online ads, and an impression-based focus has allowed frequencies to reach levels that are causing waste and inefficiencies. DOWNLOAD Report Here.

Almost one in three U.S. TV households – 35.9 million – owns four or more televisions, according to a new report on media usage from Nielsen. Across the ever-changing U.S. media landscape, TV maintains its stronghold as the most popular device, with 290 million Americans and 114.7 households owning at least one. In contrast, 211 million Americans are online and 116 million (ages 13+) access the mobile Web. DOWNLOAD Report Here.

It’s Ho! Ho! Ho! time, party time and looking to next year.  So with that said, here are my Top 10 pet peeves for 2012. 1- Professionals in our Industry need to understand the need to return calls and e-mails.  It is just proper business etiquette, even if there is not an opportunity to do business.  People need communication and have to deliver communication back to their people.  Two-way street.  Return your own calls, don’t have you assistant do it.  Nobody, and I mean nobody is that important or that busy.

For most Hispanic marketers, branded entertainment campaigns and event integrations tend to be limited to the usual Latino events and award shows. However, Post Honey Bunches of Oats is taking a unique twist to kick off 2012 with the People’s Choice Awards. With a vision for total market planning, leveraging resources and realizing that Latinos are navigating the bicultural and bilingual entertainment-waters, the cereal brand has ventured to bring some Latino flavor and crunch into a “general market” show. By Lili Gil, Media Contributor & Managing Partner, XL Alliance

Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

Many executives foresee leadership shortages in the year ahead and are looking at programs to accelerate leadership development within their companies, according to new research from Deloitte. The Deloitte report, “Talent Edge 2020: Redrafting Talent Strategies for the Uneven Recovery,” identifies a number of significant trends driving corporate talent strategies and tracks how companies are responding to shifting economic realities. DOWNLOAD Report Here.

The Baby Bust in the United States is over, according to a report released from Demographic Intelligence.

By 2016, marketers will spend $77 billion on interactive marketing — as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and social media will grow to 35% of all advertising spend within the next five years. If those numbers don’t shock you, take a moment to let that sink in…

DOWNLOAD Report Here.

Fernando Figueredo has been named Director of Communications and External Affairs for Miami-Dade County. Prior to that, he was the Chair of the Public Relations and Advertising Faculty in the School of Journalism and Mass Communication at Florida International University.

Cheerios is adding its newest cereal flavor, Dulce de Leche Cheerios.

According to a recent Corporate Executive Board study featured in the Wall Street Journal that aggregated data of more than 4,300 exit interviews, three-quarters of departing employees would not recommend their previous employer to others. Cited as the worst percentage in at least five years, this study underscores the need for today’s employers to create, develop and maintain talent strategies that promote employee satisfaction, internal brand engagement, creativity and growth. DOWNLOAD Report Here.

Experts predict that in 2013 worldwide mobile Internet usage will surpass desktop usage. How can your business better prepare for this scenario? Utilize proximity marketing solutions. Learn to keep up with your competition by downloading this free whitepaper provided by Proximus Mobility. DOWNLOAD Report Here.