Brita announced that it is a sponsor for the Spanish-language weight-loss reality show, “Dale Con Ganas” (Give It Your All) which will track the experience of four Hispanic/Latino families as they battle obesity, working together to lose weight.
Agency
Moms prefer Digital Shopping over In-Store.
Two recent studies verify this truism by showing that women spend less time with media outlets such as TV and magazines—but more time online—after becoming a mom. An Eric Mower and Associates survey, for example, found that more than half of new mothers spend less time watching TV (59%) and reading magazines (55%), and that 59% also spent less time shopping in stores. The percentages are similar for moms as they have more children or their kids get older.
U.S. Population: 312.8 Million on New Year’s Day.
The U.S. Census Bureau projected the Jan. 1, 2012, total United States population will be 312,780,968. This would represent an increase of 2,250,129, or 0.7 percent, from New Year’s Day 2011, and an increase of 4,035,430, or 1.3 percent, since Census Day (April 1, 2010).
Shopping Trip Mission Trends.
It has long been a daunting task to stay in lock step with the shopper mindset. After all, mindsets are a moving target and can quickly change due to a variety of reasons, including purchase needs and time considerations. These considerations dictate the type of trip, or trip mission, which permeates every aspect of the shopping trip from beginning to end.
Marketers use Online Video to Complement – Not Cannibalize TV Ads.
The growing enthusiasm for online video advertising signals that the web can and should continue to capture a larger share of brand dollars. Though advertisers and agencies are often increasing their investments in digital video advertising at the expense of offline branding efforts, findings from DIGIDAY and Adap.tv suggest funding also comes at the expense of current display advertising budgets.
Multicultural Spend on Entertainment.
With our national online data collected in 2011, students in the graduate Multicultural Marketing Communication course and I measured some key indicators of entertainment spending in the multicultural marketplace. We have known that Hispanics and other emerging minorities tend to watch more movies in theaters and also rent more to watch at home than non-Hispanic Whites . We have not known much about overall entertainment spending, videogame and music spending, however. Below I explore some of the trends available as reflected in our data.By Felipe Korzenny, Ph.D.
Florida State University
Available on HispanicCMO.com and HispanicAccountPlanner.com
Barely Half of U.S. Adults Are Married – A Record Low.
Barely half of all adults in the United States—a record low—are currently married, and the median age at first marriage has never been higher for brides (26.5 years) and grooms (28.7), according to a new Pew Research Center analysis of U.S. Census data. DOWNLOAD Report Here.
The civic and community engagement of religiously active Americans
Some 40% of Americans are active in a church, religious, or spiritual organization. Compared with those who are not involved with such organizations, religiously active Americans are more trusting of others, are more optimistic about their impact on their community, think more highly of their community, are more involved in more organizations of all kinds, and devote more time to the groups to which they are active. DOWNLOAD Report Here.
TOP 10 Reasons the Grammys Dropped Best Tejano Album Category.
ejano music artists keep it real, even as The National Academy of Recording Arts & Sciences skips a beat. By Al Carlos Hernandez – Contributing Editor 10. They want to concentrate on the profane obscene no talented members of society. 9. Emilio Estefan couldn’t find a way to rig it. 8. The second-rate Latin Grammys killed the real Grammys for U.S. Latinos.
Tere A. Zubizarreta to be inducted intothe Advertising Hall of Fame.
The 63rd Advertising Hall of Fame Induction Ceremonies & Gala Dinner will be held the evening of Tuesday, March 27, 2012, at New York’s historic Waldorf-Astoria hotel.
Chosen by the Hall of Fame’s distinguished Council of Judges, this year’s “magnificent seven” who will be inducted.
Ethnic Groups don’t see Themselves in Advertising, Digital Content.
Brands that want to reach ethnic minorities online are not doing a very good job, according to some research. An April 2011 survey by Yahoo!, Mindshare and Added Value found that according to Hispanics, blacks and Asian-Americans, digital advertising does not engage them. When asked for three brands doing a good job reaching them, most said they couldn’t name even one.
2011 HACR Corporate Inclusion Index.
The Hispanic Association on Corporate Responsibility (HACR) released the results of its 2011 HACR Corporate Inclusion Index (HACR CII) survey. The index serves as a core component of HACR’s Corporate Accountability Strategy that tracks and evaluates the Hispanic inclusion practices of Fortune 100 companies and HACR corporate partners. This is done with a focus on HACR’s four pillars of corporate social responsibility and market reciprocity: employment, procurement, philanthropy and governance.
San Antonio ranks Highest for NBA Excitement.
The latest Scarborough Sports Marketing study examines the fans and cities that should be most excited for the return of the NBA. Avid NBA Fans make up 9% (22M) of all American adults age 18+. Scarborough Sports Marketing defines Avid Fans as American adults who say they are “very interested” in a given sport. Additionally, 5% of American adults attended an NBA game in the past 12 months.
Texas gains the Most in population since the Census 2010.
Texas gained more people than any other state between April 1, 2010, and July 1, 2011 (529,000), followed by California (438,000), Florida (256,000), Georgia (128,000) and North Carolina (121,000), according to the latest U.S. Census Bureau estimates for states and Puerto Rico. Combined, these five states accounted for slightly more than half the nation’s total population growth.
