Agency

A new Deloitte report, “Global Business Driven HR Transformation: The Journey Continues,” explores the current trends shaping the way many companies are leveraging the human resources (HR) function and their people to improve competitiveness, profitability and growth.

The intense global media and regulatory scrutiny of the financial services industry is giving bank marketers pause for thought. Many are re-evaluating and assessing the best way to communicate, maintain customer confidence, and quickly respond to anxiety or fear, reports the Chief Marketing Officer (CMO) Council. DOWNLOAD Report Here.

In response to questions from our clients, Arbitron is sharing its view on the question of whether it is appropriate to compare Arbitron’s audience estimates for broadcast radio to those of Internet music services.DOWNLOAD Analysis Here.

AT&T Inc. said that after a thorough review of options it has agreed with Deutsche Telekom AG to end its bid to acquire T-Mobile USA, which began in March of this year.

Christmas is a religious holiday for most Hispanics, a festive occasion to celebrate with family. Throughout the Christmas season Hispanic families tend to mesh the traditions that reflect and preserve their language, values and culture with those from the U.S. – for their own unique take on the holiday. By Graciela Eleta – Univision Insights Blog

NGL Media, the leading producer, aggregator and distributor of in-culture video content for digitally-connected Latinos has made some major in-roads in 2011. Having recently launched in July of this year, the company works with advertisers, premium content producers and distributors alike to provide unprecedented access to more Latinos regardless of where they are consuming video content, from Spanish-dominant moms to New Gen Latinos.

After reporting a drop in spending in 2010, professional organization Custom Content Council and content marketing solutions firm ContentWise estimate that average company spending on custom branded content has reached its highest level ever.

Americans are increasingly going online just for fun and to pass the time, particularly young adults under 30. On any given day, 53% of all the young adults ages 18-29 go online for no particular reason except to have fun or to pass the time. Many of them go online in purposeful ways, as well. But the results of a survey by the Pew Research Center’s Internet & American Life Project show that young adults’ use of the internet can at times be simply for the diversion it presents. Indeed, 81% of all young adults in this age cohort report they have used the internet for this reason at least occasionally. DOWNLOAD Report Here.

Total advertising expenditures in the first nine months of 2011 increased 1.5 percent from a year ago and finished the period at $104.7 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Spending growth slowed during the third quarter and was up 0.4 percent compared to last year.

Public relations is increasingly in the spotlight for major marketers and their key brand initiatives. One key driver of this trend, clearly, is the rise of social media, as companies focus on new ways to engage with their customers to tell dynamic stories across multiple platforms. In addition, companies are focused on reputation and how issues relate to marketing challenges in today’s increasingly complex world. DOWNLOAD Report Here.

A decade of studies by the USC Annenberg Center for the Digital Future creates a portrait of the American user of the Internet reaping the benefits of online activity, while at the same time paying a tremendous price in the form of time, privacy, and well-being.

As public relations firms work with their clients to plan for the coming year, some of the industry’s leaders offer their opinions and predictions about social media—10 issues and trends that the marketing community will be talking about in 2012. Available at HispanicPRpro.com, HispanicCMO.com and HispanicAccountPlanner.com

Luxury brands have always been a fascinating space and luxury brand marketing one of the most complicated ones. This paper attempts to decode what makes Louis Vuitton, Louis Vuitton; Chanel, Chanel – in simple words what makes a luxury brand desirable? What are the ingredients/components that make up a luxury brand? DOWNLOAD Report Here.

The Cisneros Group of Companies announced the initiation of their new business enterprise, RedMas, a Hispanic Mobile Ad Network and Mobile Studio. ‘Red’ – the Spanish word for network, and ‘Mas’ – the acronym for Mobile Ad Studio, marks the business progression of LatCel. The new name and business focus reflects the company’s broader product and service offering.

Promociones PanaVista announced that Roberto Siewczynski will be joining the firm as executive vice president of strategic planning and new business development. Siewczynski will represent the group based out of the Dallas office and will be leading all of PanaVista’s business development efforts moving forward.