A lot has happened this year and teens have taken notice. World events, economic pressures, personal milestones, friends, education and brands all play big roles in influencing the lives of teens. Teens are evolving and maturing as fast as the technologies and platforms we build around them.
Agency
República launches multimedia ad campaign for BankUnited.
República has created a multimedia campaign for Florida banking leader BankUnited that highlights the BS (BankSpeak) that many small and medium-sized business owners are enduring today.
Future of the Internet: Role of the Web and New Media in the Public Sector
Pew Internet Director Lee Rainie was honored to give the Joe Pagano Memorial Web Analytics Lecture for the federal government’s Web Manager University. He discussed the latest Pew Internet data about the triple revolution in technology – in broadband, in mobile, and in social networking – and how these changes affect e-government and e-health activities by citizens. VIRE Presentation Here.
Wing uses animation in fresh approach to drug prevention
Wing is taking an unconventional approach to drug prevention with a new animated campaign for The Partnership at Drugfree.org. The campaign, “Sheep,” uses animation to illustrate to parents that drugs don’t always come from easily identifiable sources.
Big Pharma’s effort to reach the Multicultural population Online.
A new study released by Global Advertising Strategies (Global) analyzes two prominent trends in today’s healthcare and pharmaceutical marketing: the growing impact of multicultural population segments and their deep utilization of novel digital capacities. DOWNLOAD Report Here.
Osuna named VP of Sales for SBS Los Angeles.
Spanish Broadcasting System Inc., (SBS) announced the appointment of Eric Osuna to Vice President of Sales for SBS Los Angeles.
Hispanics: 10 Things CPG Marketers need to Know.
According to the Census Bureau, Hispanics accounted for 56% of U.S. population growth in the past 10 years; and their power already exceeds $1 trillion. Marketing effectively to this burgeoning audience requires a commitment to understanding its complexity. Here are 10 insights that can take your Hispanic marketing and research efforts to the next level. By Carlos E. Garcia / Knowledge Networks
Rodriguez named VP & GM of Univision San Francisco.
Univision Communications announced the appointment of Raul Rodriguez as vice president and general manager, Univision San Francisco.
Jasin named VP of National Sales at SBS.
Spanish Broadcasting System Inc., (SBS) announced the appointment of Berry Jasin as Vice President of National Sales of SBS’s Consolidated Operations. In this role, Berry will be responsible for coordinating and developing successful national sales and marketing campaigns for the entire SBS group.
TV, Mobile see gains in Viewing Time.
Despite an increasing fixation with all things digital—including online video viewing—US adults are still watching more and more traditional TV, whether it’s live or recorded on a DVR or DVD, eMarketer estimates. The average adult consumer spends 4 hours and 34 minutes each day watching TV and video on a traditional television set this year, up 10 minutes from last year.
Bromley chooses Education as a fundraising focus for the holidays.
To ORIGINATE CHANGE in our community, Bromley plans to conduct a fundraising campaign through social media on behalf of Communities In Schools of San Antonio.
Top 10 Technology Trends for 2012
Deloitte announced the research findings from its 3rd annual “Tech Trends 2012” report, which identifies and predicts the top 10 emerging and disruptive technologies that are expected to play a crucial role in how businesses are anticipated to operate globally in 2012 and beyond.
